{"id":10046,"date":"2018-05-09T09:01:12","date_gmt":"2018-05-09T15:01:12","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=10046"},"modified":"2018-05-09T09:01:12","modified_gmt":"2018-05-09T15:01:12","slug":"los-dispositivos-moviles-los-grandes-aliados-de-los-retailers","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/los-dispositivos-moviles-los-grandes-aliados-de-los-retailers\/","title":{"rendered":"Los dispositivos m\u00f3viles, los grandes aliados de los retailers"},"content":{"rendered":"

M\u00e1s del 40% de los clientes prefieren realizar todo el recorrido de compra en dispositivos m\u00f3viles. Pero aqu\u00ed surge el problema con el que se encuentran los usuarios: la experiencia no es la esperada.<\/h4>\n

<\/p>\n

La expansi\u00f3n del comercio online es ya una realidad. Seg\u00fan datos de Google, m\u00e1s del 40% de los clientes prefieren realizar todo el recorrido de compra (el que va desde la b\u00fasqueda de informaci\u00f3n hasta el pago final) en dispositivos m\u00f3viles. Pero aqu\u00ed surge el problema con el que se encuentran los usuarios: la experiencia no es la esperada.<\/h4>\n

Entonces, \u00bfc\u00f3mo y por qu\u00e9 mejorarla? Desde\u00a0Think with Google<\/a>\u00a0se proponen tres cambios en \u00e1reas estrat\u00e9gicas que mejoraran la experiencia del cliente y el rendimiento de la empresa en smartphones y tabletas.<\/h4>\n

–\u00a0Experiencias instant\u00e1neas:<\/strong>\u00a0vivimos en un momento en el que cada vez m\u00e1s deseamos las cosas en el momento. Y en el proceso de compra cuenta cada instante. Este sentimiento choca con lo mucho que tardan las webs en cargar en sus versiones m\u00f3viles: 15,3 segundos. La gente suele abandonar estos portales pasados\u00a03 segundos<\/a>, y seg\u00fan datos del\u00a0State of Online Retail Performance<\/em>, un segundo m\u00e1s de carga puede disminuir las conversiones en un 20%.<\/h4>\n

–\u00a0Experiencias uniformes\/unificadas:<\/strong>\u00a0cuando un cliente potencial visita una web quiere la misma vivencia que cuando visita una tienda f\u00edsica. Para ello, el recorrido de compra debe ser uniforme, sin saltos de p\u00e1gina, en el menor n\u00famero de pasos posible y cuantas m\u00e1s formas diferentes haya de pedir, mejor.<\/h4>\n

–\u00a0Experiencias personalizadas:<\/strong>\u00a0todos queremos sentirnos especiales. Suele decirse que es dif\u00edcil medir los resultados de estas acciones, pero los datos demuestran que no es as\u00ed. El 90% de las organizaciones que invierten en experiencia del consumidor, admiten que aumenta la rentabilidad. No hace falta que \u201cdescubramos Am\u00e9rica\u201d, un portal, por ejemplo, puede dirigir al usuario a sitios espec\u00edficos seg\u00fan su comportamiento en la p\u00e1gina.<\/h4>\n

Fuente: Retina El Pais<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1s del 40% de los clientes prefieren realizar todo el recorrido de compra en dispositivos m\u00f3viles. Pero aqu\u00ed surge el problema con el que se encuentran los usuarios: la experiencia no es la esperada.<\/p>\n","protected":false},"author":1,"featured_media":10047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376],"tags":[],"class_list":["post-10046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa"],"yoast_head":"\nLos dispositivos m\u00f3viles, los grandes aliados de los retailers - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/los-dispositivos-moviles-los-grandes-aliados-de-los-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los dispositivos m\u00f3viles, los grandes aliados de los retailers - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s del 40% de los clientes prefieren realizar todo el recorrido de compra en dispositivos m\u00f3viles. 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