{"id":10477,"date":"2018-06-12T08:54:59","date_gmt":"2018-06-12T14:54:59","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=10477"},"modified":"2018-06-12T08:56:48","modified_gmt":"2018-06-12T14:56:48","slug":"asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/","title":{"rendered":"As\u00ed est\u00e1 cambiando el comercio minorista gracias a la tecnolog\u00eda"},"content":{"rendered":"<p class=\"articulo-subtitulo\">Te proponemos un recorrido por las distintas fases de la experiencia de cliente tanto en el mundo online como en la tienda f\u00edsica. Los h\u00e1bitos de consumo han cambiado y los clientes demandamos m\u00e1s cercan\u00eda, rapidez y personalizaci\u00f3n. El crecimiento del\u00a0<em>ecommerce<\/em>\u00a0est\u00e1 teniendo, sin duda, un efecto transformador en nuestro comportamiento de compra.<!--more--><\/p>\n<p>Sin embargo, este no es el factor m\u00e1s disruptivo para el comercio.\u00a0Este evento propone un recorrido por las distintas fases de la experiencia de cliente tanto en el mundo online como en la tienda f\u00edsica. Si te interesa conocer c\u00f3mo marcas l\u00edderes utilizan inteligencia artificial, big data o IoT en \u00e1reas como la publicidad, la experiencia de compra o la fidelizaci\u00f3n, no puedes perderte esta jornada. S\u00edguela aqu\u00ed v\u00eda streaming desde las\u00a016.30 o acude a Medialab Prado (Calle de Alameda, 15. Madrid).<\/p>\n<p><iframe loading=\"lazy\" title=\"#VisionRetina:\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/miFS5jxzfK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Fuente: El Pa\u00eds Retina<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te proponemos un recorrido por las distintas fases de la experiencia de cliente tanto en el mundo online como en la tienda f\u00edsica. Los h\u00e1bitos de consumo han cambiado y los clientes demandamos m\u00e1s cercan\u00eda, rapidez y personalizaci\u00f3n. El crecimiento del\u00a0ecommerce\u00a0est\u00e1 teniendo, sin duda, un efecto transformador en nuestro comportamiento de compra.<\/p>\n","protected":false},"author":1,"featured_media":10481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376],"tags":[],"class_list":["post-10477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As\u00ed est\u00e1 cambiando el comercio minorista gracias a la tecnolog\u00eda - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed est\u00e1 cambiando el comercio minorista gracias a la tecnolog\u00eda - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Te proponemos un recorrido por las distintas fases de la experiencia de cliente tanto en el mundo online como en la tienda f\u00edsica. Los h\u00e1bitos de consumo han cambiado y los clientes demandamos m\u00e1s cercan\u00eda, rapidez y personalizaci\u00f3n. El crecimiento del\u00a0ecommerce\u00a0est\u00e1 teniendo, sin duda, un efecto transformador en nuestro comportamiento de compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-12T14:54:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-12T14:56:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2018\/06\/Notic.4-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"As\u00ed est\u00e1 cambiando el comercio minorista gracias a la tecnolog\u00eda\",\"datePublished\":\"2018-06-12T14:54:59+00:00\",\"dateModified\":\"2018-06-12T14:56:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2018\/06\/Notic.4-4.jpg\",\"articleSection\":[\"Empresa\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/asi-esta-cambiando-el-comercio-minorista-gracias-a-la-tecnologia\/\",\"name\":\"As\u00ed est\u00e1 cambiando el comercio minorista gracias a la tecnolog\u00eda - 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