{"id":13071,"date":"2018-12-10T10:33:36","date_gmt":"2018-12-10T16:33:36","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=13071"},"modified":"2018-12-10T10:33:36","modified_gmt":"2018-12-10T16:33:36","slug":"estas-son-las-estrategias-de-marketing-digital-mas-efectivas-del-2018","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/estas-son-las-estrategias-de-marketing-digital-mas-efectivas-del-2018\/","title":{"rendered":"ESTAS SON LAS ESTRATEGIAS DE MARKETING DIGITAL M\u00c1S EFECTIVAS DEL 2018"},"content":{"rendered":"<p>El<span>\u00a0<\/span><strong>marketing digital<\/strong><span>\u00a0<\/span>reina entre las estrategias de los mercad\u00f3logos, su cuota global crecer\u00e1 al 42 por ciento en 2018, en comparaci\u00f3n con el 31.5 por ciento de 2015.<!--more--><\/p>\n<p>Las previsiones indican que este a\u00f1o se invertir\u00e1n 269.85 mil millones de d\u00f3lares en el mundo.<\/p>\n<p>Sin embargo, la mayor inversi\u00f3n no garantiza la efectividad. \u00bfC\u00f3mo saber que una estrategia lo es? De acuerdo con cifras de Statista, obtenidas de la opini\u00f3n de mercad\u00f3logos del mundo, las siguientes son las m\u00e1s efectivas:<\/p>\n<p>Content marketing 20%<\/p>\n<p>Consiste en crear y compartir contenido \u00fatil con el fin de crear una relaci\u00f3n con el target. Es relevante porque el 70 por ciento de los consumidores asegura que prefiere conocer a una marca a trav\u00e9s de una estrategia de content marketing antes que mediante acciones de publicidad convencionales.<\/p>\n<p>Artificial Intelligence and machine learning 14%<\/p>\n<p>Los mercad\u00f3logos se\u00f1alan que es efectivo crea sistemas que aprenden autom\u00e1ticamente. S\u00f3lo para este a\u00f1o se prev\u00e9 que a nivel mundial, el mercado de IA generar\u00e1 ingresos de 7 mil 345 millones de d\u00f3lares.<\/p>\n<p>Big Data 14%<\/p>\n<p>Hsta un 59 por ciento de los estrategas en el mundo prev\u00e9 que Big Data ser\u00e1 primordial para las agencias, mientras que otro 55 por ciento opina que lo ser\u00e1 para las marcas y empresas.<\/p>\n<p>Social Media Marketing 10%<\/p>\n<p>Unas 3 mil 28 millones de personas tienen una cuenta a una plataforma digital, lo que representa el 40 por ciento de la poblaci\u00f3n mundial dentro del mundo del social media.<\/p>\n<p>Marketing Automation 9%<\/p>\n<p>Cerca del 70 por ciento de las empresas B2B est\u00e1n utilizando plataformas de marketing automation o se encuentran en fase de implementaci\u00f3n de una.<\/p>\n<p><strong>Fuente:\u00a0merca20<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0marketing digital\u00a0reina entre las estrategias de los mercad\u00f3logos, su cuota global crecer\u00e1 al 42 por ciento en 2018, en comparaci\u00f3n con el 31.5 por ciento de 2015.<\/p>\n","protected":false},"author":1,"featured_media":13072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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