{"id":13302,"date":"2018-12-26T10:31:45","date_gmt":"2018-12-26T16:31:45","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=13302"},"modified":"2018-12-26T10:31:45","modified_gmt":"2018-12-26T16:31:45","slug":"el-fast-content-sera-tendencia-el-proximo-ano","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/el-fast-content-sera-tendencia-el-proximo-ano\/","title":{"rendered":"El fast content ser\u00e1 tendencia el pr\u00f3ximo a\u00f1o"},"content":{"rendered":"<p style=\"text-align: left;\"><span>La revisi\u00f3n fugaz de contenidos a trav\u00e9s de dispositivos m\u00f3viles obliga a los marketers a desarrollar contenido que atraiga a los usuarios en pocos segundos.<\/span><!--more--><\/p>\n<p>De acuerdo con un estudio sobre h\u00e1bitos de consumo de Internet en M\u00e9xico, 76% de los internautas se conecta a trav\u00e9s de un<span>\u00a0<\/span><em>smartphone<\/em>. El acceso a la red mediante dispositivos m\u00f3viles permite a los usuarios revisar contenidos mientras realizan sus actividades diarias, generando amplios periodos de exposici\u00f3n a contenidos digitales, lo cual brinda grandes oportunidades para los profesionistas de marketing, quienes podemos aprovechar las ocho horas que en promedio una persona pasa conectada, para atraer su atenci\u00f3n hacia nuestro producto o servicio.<span id=\"more-521444\"><\/span><\/p>\n<p>Si bien, las oportunidades de llegar a la audiencia se han incrementado, tambi\u00e9n los retos han cambiado; navegar por Internet ya no es un comportamiento meditado, llevamos el Internet en el bolsillo, a todos lados y con un acceso enorme a<span>\u00a0<\/span><a href=\"https:\/\/www.forbes.com.mx\/8-tipos-de-publicidad-digital-a-evitar\/\" target=\"_blank\" rel=\"noopener\">toda clase de contenidos<\/a>.<\/p>\n<p>Este frenetismo ha hecho que, en el nuevo marketing, el tiempo sea uno de los mayores retos a superar: en contenidos digitales, un<span>\u00a0<\/span><em>marketer<\/em><span>\u00a0<\/span>solo tiene alrededor de seis segundos para crear un impacto en el usuario. La respuesta que se ha generado ante estos micromomentos de contacto, y que es una de las mayores tendencias en la industria, es el<span>\u00a0<\/span><em>fast content<\/em>.<\/p>\n<p>La clave para crear<span>\u00a0<\/span><em>fast content<\/em>, o contenido que en solo unos segundos logre conectar con el cliente, es la capacidad de s\u00edntesis, el uso de tecnolog\u00eda ligera, atrayente y amigable al usuario, y en gran medida la creatividad del<span>\u00a0<\/span><em>marketer<\/em>.<\/p>\n<p>Crear contenido de tecnolog\u00eda ligera, ef\u00edmero, que sea fugaz, pero a su vez logre dejar huella en el usuario, ayuda a incrementar el<span>\u00a0<\/span><em>engagement<\/em><span>\u00a0<\/span>y aumentar el CTR (Click Through Rate), favoreciendo la presencia de marca.<\/p>\n<p>Las grandes compa\u00f1\u00edas que ofrecen o utilizan contenido digital ya han implementado herramientas<span>\u00a0<\/span><em>fast content<\/em><span>\u00a0<\/span>en sus estrategias de marketing, el uso de<span>\u00a0<\/span><em>stories<\/em>, microvideos y estrategias audiovisuales, se ha incrementado de manera exponencial tanto en redes sociales como en otras plataformas que ofrecen publicidad.<\/p>\n<p>A la par, cada vez m\u00e1s empresas, medianas y peque\u00f1as, utilizan espacios de amplio tr\u00e1nsito de usuarios como las redes sociales, para generar este mismo tipo de contenidos. Finalmente, esa es una de las grandes ventajas del<span>\u00a0<\/span><em>fast content<\/em>, ya que puede ser generado sin necesidad de invertir grandes recursos.<\/p>\n<p><a href=\"https:\/\/www.forbes.com.mx\/como-hacer-el-marketing-al-que-todos-amen\/\" target=\"_blank\" rel=\"noopener\">Ante una audiencia cambiante<\/a>, cada vez m\u00e1s dif\u00edcil de cautivar y con periodos de conexi\u00f3n que son constantes pero fugaces, los profesionales del marketing deben estar pendientes del r\u00e1pido desarrollo tecnol\u00f3gico, y de las tendencias que pueden ayudar a crear m\u00e1s y mejores estrategias para posicionar su marca, y destacar en un mundo digital, donde la competencia es la caracter\u00edstica imperante.<\/p>\n<p>Fuente: Forbes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La revisi\u00f3n fugaz de contenidos a trav\u00e9s de dispositivos m\u00f3viles obliga a los marketers a desarrollar contenido que atraiga a los usuarios en pocos segundos.<\/p>\n","protected":false},"author":1,"featured_media":13303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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