{"id":13457,"date":"2019-01-10T11:08:18","date_gmt":"2019-01-10T17:08:18","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=13457"},"modified":"2019-01-10T11:10:25","modified_gmt":"2019-01-10T17:10:25","slug":"insights-as-a-service-las-nuevas-tendencias-en-datos-para-el-2019","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/insights-as-a-service-las-nuevas-tendencias-en-datos-para-el-2019\/","title":{"rendered":"Insights-as-a-service: las nuevas tendencias en datos para el 2019"},"content":{"rendered":"<h6>Finalmente empiezas a dominar la informaci\u00f3n. Trabajar con datos no representaba ning\u00fan secreto porque te has equipado con las herramientas adecuadas para iniciarte en la conquista del<span>\u00a0<\/span><em>Big Data<\/em>. Y ahora, es necesario dar un paso m\u00e1s hacia el conocimiento del cliente para ofrecer un mejor servicio. \u00bfOtra vez perdido? No te preocupes,<span>\u00a0<\/span><em>Insights-As-a-Service<\/em><span>\u00a0<\/span>es simplemente la evoluci\u00f3n natural de la Inteligencia Comercial.<\/h6>\n<p><!--more--><\/p>\n<h6>Insights-As-a-Service, la evoluci\u00f3n natural de la Inteligencia Comercial<\/h6>\n<h6>El<span>\u00a0<\/span><em>Big Data<\/em><span>\u00a0<\/span>ofrece un mar de oportunidades para tu negocio. Pero sin una<span>\u00a0<\/span>herramienta adecuada para analizar estos miles de millones de datos en constante crecimiento, te encuentras bloqueado ante este mundo de posibilidades. No te queda m\u00e1s remedio que ver como otras empresas aumentan su cartera de clientes y sus ingresos gracias a la explotaci\u00f3n efectiva del<span>\u00a0<\/span><em>Big Data<\/em>.<\/h6>\n<h6>Una herramienta al servicio comercial<\/h6>\n<h6><em><a href=\"https:\/\/techcetera.co\/insights-as-service-la-proxima-frontera-analiticos\/\">Insights-As-a-Service<\/a><\/em><span>\u00a0<\/span>recopila datos en bruto del<span>\u00a0<\/span><em>Big Data<\/em><span>\u00a0<\/span>analizando cientos de fuentes de informaci\u00f3n diferentes (webs institucionales, webs de clientes, redes sociales, prensa, etc.) para extraer valor real de estos datos recolectados.<\/h6>\n<h6>Posteriormente, realiza un<span>\u00a0<\/span><strong>an\u00e1lisis de estos datos para interpretarlos y transformarlos en claves directamente operables por un comercial<\/strong>, en general, para comenzar, profundizar o \u201ccerrar\u201d un proceso de negocio.<\/h6>\n<h6>\u00bfQu\u00e9 es un Insight?<\/h6>\n<h6>Una<span>\u00a0<\/span><em>Insight<\/em><span>\u00a0<\/span>es una pieza clave de conocimiento del cliente. Cuando la informaci\u00f3n en bruto pasa a trav\u00e9s del<span>\u00a0<\/span><em>Insights-As-a-Service<\/em>, los datos se contextualizan, convirti\u00e9ndolos en una oportunidad, directamente explotable por el equipo comercial.<\/h6>\n<h6>Datos vs Insights<\/h6>\n<h6>El<span>\u00a0<\/span><em>Big Data<\/em><span>\u00a0<\/span>ofrece un c\u00famulo de informaci\u00f3n sin explotar. Mientras que, el<span>\u00a0<\/span><em>Insight<\/em>proviene de un an\u00e1lisis y contextualizaci\u00f3n de los datos en bruto que muestran el camino a seguir.<\/h6>\n<h6><strong>Los<span>\u00a0<\/span><em>Insights<\/em><span>\u00a0<\/span>son de gran valor para la actividad comercial y se convierten en informaci\u00f3n relevante que le dan al equipo de ventas palancas operativas que pueden activarse directamente<\/strong>. El<span>\u00a0<\/span><em>Insight<\/em><span>\u00a0<\/span>ofrece una propuesta de acci\u00f3n, basada en se\u00f1ales de negocio:<span>\u00a0<\/span><em>\u201cLlame ahora a este potencial haci\u00e9ndole tal oferta\u201d, \u201cRenueve este contrato ahora para obtener m\u00e1s eficiencia\u201d, \u201cEnv\u00ede el siguiente mensaje porque la empresa X est\u00e1 en el \u00faltimo paso de compra\u201d,<span>\u00a0<\/span><\/em>etc.<\/h6>\n<h6>Business Intelligence: atr\u00e9vete a dar el siguiente paso<\/h6>\n<h6>Las<span>\u00a0<\/span>Soluciones de Inteligencia Comercial est\u00e1n dise\u00f1adas para ahorrar tiempo y optimizar la relaci\u00f3n entre el equipo comercial y los clientes. La misi\u00f3n que tiene es ofrecer a los comerciales claves para comunicarse con su target en el mejor momento con el mensaje correcto y de la manera adecuada, mejorando el conocimiento y relaci\u00f3n con los clientes.<\/h6>\n<h6>La informaci\u00f3n del<span>\u00a0<\/span><em>Big Data<\/em>, con datos est\u00e1ticos y superfluos, no tiene valor hasta que se han interpretado y transformado en un<span>\u00a0<\/span><em>Insight<\/em>. La diferencia fundamental entre el enfoque impulsado por datos y el enfoque impulsado por<span>\u00a0<\/span><em>Insights<\/em><span>\u00a0<\/span>se encuentra en el nivel de acci\u00f3n: los datos son descriptivos, mientras que los<span>\u00a0<\/span><em>Insight<\/em><span>\u00a0<\/span>son operativos; generan una acci\u00f3n comercial en el momento m\u00e1s oportuno.<\/h6>\n<p><strong>Fuente: DIR&amp;GE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finalmente empiezas a dominar la informaci\u00f3n. Trabajar con datos no representaba ning\u00fan secreto porque te has equipado con las herramientas adecuadas para iniciarte en la conquista del\u00a0Big Data. Y ahora, es necesario dar un paso m\u00e1s hacia el conocimiento del cliente para ofrecer un mejor servicio. \u00bfOtra vez perdido? No te preocupes,\u00a0Insights-As-a-Service\u00a0es simplemente la evoluci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights-as-a-service: las nuevas tendencias en datos para el 2019 - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/insights-as-a-service-las-nuevas-tendencias-en-datos-para-el-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights-as-a-service: las nuevas tendencias en datos para el 2019 - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Finalmente empiezas a dominar la informaci\u00f3n. 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