{"id":14997,"date":"2019-04-04T09:50:13","date_gmt":"2019-04-04T15:50:13","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=14997"},"modified":"2019-04-04T09:50:13","modified_gmt":"2019-04-04T15:50:13","slug":"la-inteligencia-artificial-el-tesoro-del-marketing-en-2019","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/","title":{"rendered":"La Inteligencia Artificial, el tesoro del marketing en 2019"},"content":{"rendered":"<p>Es interesante como aquellas escenas de pel\u00edculas de Spielberg se vuelven poco a poco en parte de nuestros d\u00edas. La posibilidad de viajar sin moverse del sill\u00f3n, o de disfrutar la adrenalina de la monta\u00f1a rusa sin ir al parque de diversiones es una realidad.<!--more--><\/p>\n<p>El uso de la<span>\u00a0<\/span><strong>Inteligencia Artificial<\/strong>, no solamente nos lleva a mundos lejanos, sino que se vuelve parte de la tecnolog\u00eda esencial utilizada en estrategias para lograr un mayor entendimiento del consumidor.<\/p>\n<p>A trav\u00e9s de su estudio<em><span>\u00a0<\/span>\u201cPredicciones de Medios 2019\u201d<\/em>,<span>\u00a0<\/span><strong>Kantar<\/strong>advierte que la Inteligencia Artificial impulsar\u00e1 la segmentaci\u00f3n por medios, y que los nuevos desarrollos en la automatizaci\u00f3n del marketing contar\u00e1n con su ayuda para utilizar datos acerca de actitudes y conductas de los usuarios.<\/p>\n<p>En definitiva, las empresas adoptar\u00e1n esta<span>\u00a0<\/span><strong>tecnolog\u00eda<\/strong><span>\u00a0<\/span>sin dudarlo para sobrevivir; de acuerdo con la agencia de investigaci\u00f3n, la aplicaci\u00f3n de IA superar\u00e1 el 50% de tasa de adopci\u00f3n y tendr\u00e1 un impacto significativo en:<a href=\"https:\/\/www.marketingdirecto.com\/especiales\/desde-mexico\/como-usar-la-data-para-el-beneficio-de-la-marca-y-el-cliente\"><span>\u00a0<\/span>anal\u00edtica<\/a>predictiva, automatizaci\u00f3n de marketing avanzado y segmentaci\u00f3n publicitaria.<\/p>\n<p>Esta tecnolog\u00eda, mejorar\u00e1 la precisi\u00f3n del modelo predictivo y la cantidad de datos que se pueden procesar, lo que permitir\u00e1 el desarrollo de<strong><span>\u00a0<\/span>campa\u00f1as<span>\u00a0<\/span>altamente personalizadas<\/strong><span>\u00a0<\/span>que se ver\u00e1n impulsadas por la probabilidad de la conversi\u00f3n de un individuo a un precio espec\u00edfico.<\/p>\n<p>Adem\u00e1s, en este 2019 se ver\u00e1n importantes desarrollos en el espacio de la<span>\u00a0<\/span><strong>segmentaci\u00f3n publicitaria<\/strong>. Los sistemas program\u00e1ticos (Data Management Platforms) podr\u00e1n ejecutar r\u00e1pidamente los datos sobre actitudes y conductas a fin de determinar qu\u00e9 publicidad se desempe\u00f1a mejor para los diferentes segmentos a lo largo del trayecto del consumidor.<\/p>\n<p>Con la IA, el futuro es cada vez m\u00e1s claro: la<span>\u00a0<\/span><strong>segmentaci\u00f3n continua<\/strong>. Esto permitir\u00e1 la reasignaci\u00f3n en tiempo real de los individuos a nuevos segmentos, bas\u00e1ndose en sus pensamientos y sentimientos sobre una marca o un producto, as\u00ed como en los comportamientos que exhiben tanto en canales online como offline.<\/p>\n<p><strong>Fuente: Maketing Directo<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es interesante como aquellas escenas de pel\u00edculas de Spielberg se vuelven poco a poco en parte de nuestros d\u00edas. La posibilidad de viajar sin moverse del sill\u00f3n, o de disfrutar la adrenalina de la monta\u00f1a rusa sin ir al parque de diversiones es una realidad.<\/p>\n","protected":false},"author":1,"featured_media":14998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[361],"tags":[],"class_list":["post-14997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Inteligencia Artificial, el tesoro del marketing en 2019 - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Inteligencia Artificial, el tesoro del marketing en 2019 - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Es interesante como aquellas escenas de pel\u00edculas de Spielberg se vuelven poco a poco en parte de nuestros d\u00edas. La posibilidad de viajar sin moverse del sill\u00f3n, o de disfrutar la adrenalina de la monta\u00f1a rusa sin ir al parque de diversiones es una realidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T15:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/04\/Notic.4-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"La Inteligencia Artificial, el tesoro del marketing en 2019\",\"datePublished\":\"2019-04-04T15:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/04\/Notic.4-2.jpg\",\"articleSection\":[\"Inteligencia Artificial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/la-inteligencia-artificial-el-tesoro-del-marketing-en-2019\/\",\"name\":\"La Inteligencia Artificial, el tesoro del marketing en 2019 - 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