{"id":15840,"date":"2019-05-20T08:47:07","date_gmt":"2019-05-20T14:47:07","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=15840"},"modified":"2019-05-20T08:47:07","modified_gmt":"2019-05-20T14:47:07","slug":"cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/","title":{"rendered":"\u00bfCu\u00e1les son las marcas de &#8216;retail&#8217; m\u00e1s valiosas del mundo?"},"content":{"rendered":"<p>Atrapado entre la &#8216;apocal\u00edptica&#8217; situaci\u00f3n provocada por el\u00a0cierre masivo de establecimientos\u00a0y la salida esperanzadora que ofrece el\u00a0<em>ecommerce<\/em>, el\u00a0<em>retail<\/em>\u00a0se encuentra en un punto de inflexi\u00f3n en el que, pese a todo, puede presumir de cierto grado de buena salud. As\u00ed lo se\u00f1ala un estudio confeccionado por Kantar y WPP que ha visto la luz esta semana y que especifica que el valor de marca conjunto de las 75 principales firmas del sector se alza, a d\u00eda de hoy, hasta unos impresionantes 1,4 billones de d\u00f3lares, 339.000 millones m\u00e1s que hace apenas doce meses.<!--more--><\/p>\n<p>El documento, que analiza compa\u00f1\u00edas dedicadas al textil, la venta al por menor, el lujo y la comida r\u00e1pida de todo el mundo, no duda a la hora de elegir qu\u00e9 empresa ha de ocupar el primer puesto del\u00a0<em>ranking<\/em>: el todopoderoso\u00a0Amazon, valorado en 315.500 millones de d\u00f3lares -lo que supone un 23% del total y casi el doble del dato que se anot\u00f3 el a\u00f1o pasado-. En la consecuci\u00f3n de esta medalla de oro ha jugado un papel fundamental su capacidad para emplear los \u00faltimos avances tecnol\u00f3gicos (inteligencia artificial, big data, etc.) para encontrar &#8220;f\u00f3rmulas que buscan mejorar la experiencia de compra del cliente&#8221;, seg\u00fan especifican los autores del texto.<\/p>\n<p>Cierran el podio el coloso chino del comercio electr\u00f3nico\u00a0Alibaba\u00a0(valorado en 131.250 millones de d\u00f3lares, un 48% m\u00e1s que en 2018) y el gigante del\u00a0<em>fast food<\/em>McDonald&#8217;s\u00a0(130.370 millones). El &#8216;top 10&#8217; lo completan, en orden descendente, Home Depot (53.500), Nike (47.360), Louis Vuitton (47.215), Starbucks (45.890), Chanel (37.006), Walmart (36.800) y Herm\u00e9s (30.970).<\/p>\n<p>Zara, en el duod\u00e9cimo lugar, es la \u00fanica representante espa\u00f1ola que aparece en la clasificaci\u00f3n de este a\u00f1o. Su valoraci\u00f3n ha ca\u00eddo un 10% respecto al pasado ejercicio y se sit\u00faa actualmente en los 22.581 millones de d\u00f3lares. El informe recalca que el descenso experimentado por la reina del textil patrio se debe a que los compradores son cada vez m\u00e1s conscientes del coste medioambiental que lleva aparejada la llamada &#8216;moda r\u00e1pida&#8217; cuando llega la hora de renovar su armario. Esta preocupaci\u00f3n ha afectado tambi\u00e9n a la sueca H&amp;M, que se ha precipitado un 39%, hasta los 6.400 millones de d\u00f3lares.<\/p>\n<p><strong>Fuente: Expansion\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atrapado entre la &#8216;apocal\u00edptica&#8217; situaci\u00f3n provocada por el\u00a0cierre masivo de establecimientos\u00a0y la salida esperanzadora que ofrece el\u00a0ecommerce, el\u00a0retail\u00a0se encuentra en un punto de inflexi\u00f3n en el que, pese a todo, puede presumir de cierto grado de buena salud. As\u00ed lo se\u00f1ala un estudio confeccionado por Kantar y WPP que ha visto la luz esta semana [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376],"tags":[],"class_list":["post-15840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1les son las marcas de &#039;retail&#039; m\u00e1s valiosas del mundo? - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1les son las marcas de &#039;retail&#039; m\u00e1s valiosas del mundo? - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Atrapado entre la &#8216;apocal\u00edptica&#8217; situaci\u00f3n provocada por el\u00a0cierre masivo de establecimientos\u00a0y la salida esperanzadora que ofrece el\u00a0ecommerce, el\u00a0retail\u00a0se encuentra en un punto de inflexi\u00f3n en el que, pese a todo, puede presumir de cierto grado de buena salud. As\u00ed lo se\u00f1ala un estudio confeccionado por Kantar y WPP que ha visto la luz esta semana [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T14:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/05\/Notic.2-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"\u00bfCu\u00e1les son las marcas de &#8216;retail&#8217; m\u00e1s valiosas del mundo?\",\"datePublished\":\"2019-05-20T14:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/05\/Notic.2-8.jpg\",\"articleSection\":[\"Empresa\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/cuales-son-las-marcas-de-retail-mas-valiosas-del-mundo\/\",\"name\":\"\u00bfCu\u00e1les son las marcas de 'retail' m\u00e1s valiosas del mundo? 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