{"id":15907,"date":"2019-05-22T09:24:04","date_gmt":"2019-05-22T15:24:04","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=15907"},"modified":"2019-05-22T09:24:04","modified_gmt":"2019-05-22T15:24:04","slug":"ecosistema-de-pagos-sin-friccion-y-e-commerce","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/ecosistema-de-pagos-sin-friccion-y-e-commerce\/","title":{"rendered":"Ecosistema de pagos sin fricci\u00f3n y e-commerce"},"content":{"rendered":"<p><span>\u00bfQu\u00e9 hace alguien cuando intenta pagar un art\u00edculo o servicio por internet y la transacci\u00f3n no se puede concretar? Los datos nos muestran que el 49% de los consumidores que experimentan esto eligen otro m\u00e9todo de pago, pero un 27% decide no continuar con la compra.<\/span><!--more--><\/p>\n<p><span>Esa experiencia negativa para el comprador puede dejarle una idea err\u00f3nea y hacerle creer que el comercio en l\u00ednea es complicado, cuando, en realidad, en muchas ocasiones es una cuesti\u00f3n que depende de las entidades financieras, que s\u00f3lo aprueban el 64% de las transacciones; el resto son rechazadas sobre todo por ser consideradas como transacciones inusuales.<\/span><\/p>\n<p>Este panorama impacta de manera negativa en el ecosistema del comercio electr\u00f3nico en nuestro pa\u00eds, y se profundiza al combinarse con mitos arraigados<span>\u00a0<\/span>alrededor del<span>\u00a0<\/span><em>e-commerce<\/em>. Uno de los m\u00e1s comunes es que para pagar en internet es necesario contar con tarjeta de cr\u00e9dito y la realidad no podr\u00eda estar m\u00e1s alejada de esto.<\/p>\n<p>Si bien, la baja bancarizaci\u00f3n de la poblaci\u00f3n es un problema, el comercio electr\u00f3nico ha trabajado por ampliar los m\u00e9todos de pago y, hoy en d\u00eda, son muchos los negocios\u00a0<em>online<\/em>\u00a0que aceptan las mismas formas de pago que en el comercio tradicional, lo que incluye tarjetas de cr\u00e9dito, tarjetas de d\u00e9bito, transferencias electr\u00f3nicas, pago en efectivo contra entrega, tarjetas de prepago,\u00a0<em>e-wallets<\/em>\u00a0y pagos en tiendas de conveniencia.<\/p>\n<p>As\u00ed, podemos ver que la raz\u00f3n de no contar con un m\u00e9todo v\u00e1lido para comprar en l\u00ednea es en realidad una creencia err\u00f3nea.<\/p>\n<p>Por otro lado, algo muy real y con consecuencias importantes para los comercios en l\u00ednea, sobre todo los peque\u00f1os, son los contracargos \u2014cuando el cliente impugna un cargo y solicita un reembolso al emisor de la tarjeta\u2014, ya que representan un impacto econ\u00f3mico para los negocios. Por cada d\u00f3lar de valor transaccional perdido, se pierden 3.39 en total, seg\u00fan el estudio<span>\u00a0<\/span><em>True Cost of Fraud 2018<\/em>, de LexisNexis.<\/p>\n<p>Aqu\u00ed hay que destacar algo de gran relevancia: la mayor\u00eda de los fraudes por robo de identidad que reportan los consumidores suceden de manera presencial; no obstante, existe la percepci\u00f3n equivocada de que \u00e9stos provienen directamente del comercio electr\u00f3nico y lo que realmente sucede es que los defraudadores obtienen informaci\u00f3n de la tarjeta por medio de la banda magn\u00e9tica, y utilizan la informaci\u00f3n robada para comprar por internet, ya que no tienen el pl\u00e1stico f\u00edsico.<\/p>\n<p>Esto provoca que la gente crea que el canal en l\u00ednea es m\u00e1s inseguro, cuando en realidad es todo lo contrario: 91.4% de las quejas tienen una resoluci\u00f3n favorable para el consumidor.<\/p>\n<p>Aunque existe una norma que establece que los reportes de fraude no est\u00e1n sujetos a devoluci\u00f3n si las transacciones fueron efectuadas mediante un m\u00e9todo de doble autenticaci\u00f3n, en la pr\u00e1ctica este procedimiento genera mucha fricci\u00f3n porque no est\u00e1 unificado y afecta las ventas.<\/p>\n<p>En suma, lo que la industria requiere para detonar los m\u00e9todos de pagos es generar un equilibrio de responsabilidades por contracargos en operaciones de tarjetas no presentes, de igual forma, es clave contar con una medici\u00f3n y seguimiento precisos de rechazo de pagos en l\u00ednea y facilitar el desarrollo de ofertas de nuevos medios de pago electr\u00f3nicos.<\/p>\n<p><strong>Fuente: Forbes<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hace alguien cuando intenta pagar un art\u00edculo o servicio por internet y la transacci\u00f3n no se puede concretar? Los datos nos muestran que el 49% de los consumidores que experimentan esto eligen otro m\u00e9todo de pago, pero un 27% decide no continuar con la compra.<\/p>\n","protected":false},"author":1,"featured_media":15908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecosistema de pagos sin fricci\u00f3n y e-commerce - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/ecosistema-de-pagos-sin-friccion-y-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecosistema de pagos sin fricci\u00f3n y e-commerce - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 hace alguien cuando intenta pagar un art\u00edculo o servicio por internet y la transacci\u00f3n no se puede concretar? 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