{"id":17449,"date":"2019-08-01T08:49:32","date_gmt":"2019-08-01T14:49:32","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=17449"},"modified":"2019-08-01T08:49:40","modified_gmt":"2019-08-01T14:49:40","slug":"el-super-online-aun-no-convence-a-los-usuarios-mexicanos","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/sociedad\/el-super-online-aun-no-convence-a-los-usuarios-mexicanos\/","title":{"rendered":"El s\u00faper online a\u00fan no convence a los usuarios mexicanos"},"content":{"rendered":"<p>La percepcion negativa respecto a las ofertas y seguridad han impedido que el negocio del s\u00faper en linea crezca en M\u00e9xico, pues 8 de cada 10 usuarios todav\u00eda prefieren hacer sus compras de manera presencial.<!--more--><\/p>\n<p>\u2018No me convencen las ofertas\u2019, \u2018No es seguro\u2019, \u2018Prefiero ir a la tienda\u2019, fueron las principales respuestas de los encuestados en el estudio del consumo de supermercado Online de la Asociaci\u00f3n de Internet MX.<\/p>\n<p><span>Minetras que s\u00f3lo el 18% tiene inter\u00e9s en hacer el s\u00faper a trav\u00e9s de los sitios web de sus tiendas favoritas, pues para este porcentaje de la poblaci\u00f3n es mas pr\u00e1ctico que ir a una tienda f\u00edsica.<\/span><\/p>\n<p>Otros puntos importantes que se\u00f1alaron los compradores online son que dentro de las paginas se pueden encontrar mejores promociones y descuentos que en el establecimiento, ademas de que al ser una compra en l\u00ednea les permite realizar el pago con diferentes opciones.<\/p>\n<p>La mayor demanda de consumidores online oscila en un promedio de edad de entre 25 y 35 a\u00f1os, y la mayor parte de los usuarios se concentra en el centro del pa\u00eds, espec\u00edficamente, CDMX (33%), Estado de M\u00e9xico (13%), Jalisco (7%) y Sinaloa (5%).<\/p>\n<p><strong>Fuente:\u00a0<\/strong><\/p>\n<p><em>Forbes Staff. (2019, 1 agosto). El s\u00faper online a\u00fan no convence a los usuarios mexicanos \u2022 Forbes M\u00e9xico. Recuperado 1 agosto, 2019, de https:\/\/www.forbes.com.mx\/el-super-online-aun-no-convence-a-los-usuarios-mexicanos\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La percepcion negativa respecto a las ofertas y seguridad han impedido que el negocio del s\u00faper en linea crezca en M\u00e9xico, pues 8 de cada 10 usuarios todav\u00eda prefieren hacer sus compras de manera presencial.<\/p>\n","protected":false},"author":1,"featured_media":17450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[],"class_list":["post-17449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El s\u00faper online a\u00fan no convence a los usuarios mexicanos - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/sociedad\/el-super-online-aun-no-convence-a-los-usuarios-mexicanos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El s\u00faper online a\u00fan no convence a los usuarios mexicanos - 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