{"id":18214,"date":"2019-09-06T08:52:53","date_gmt":"2019-09-06T14:52:53","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=18214"},"modified":"2019-09-06T08:52:53","modified_gmt":"2019-09-06T14:52:53","slug":"como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/","title":{"rendered":"C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020"},"content":{"rendered":"<p>El sector del<span>\u00a0<\/span><strong><em>retail<\/em><\/strong><span>\u00a0<\/span>es uno de los que primero y con m\u00e1s fuerza han acusado el auge de las nuevas tecnolog\u00edas, con la expansi\u00f3n del<span>\u00a0<\/span><em>ecommerce<\/em>. Un proceso fuertemente vinculado con la tienda f\u00edsica; pero en la influencia de las herramientas digitales, esta \u00faltima va m\u00e1s all\u00e1 de su adaptaci\u00f3n en versi\u00f3n<span>\u00a0<\/span><em>online<\/em>.\u00a0<!--more--><\/p>\n<p>Como apuntan desde Johnson Controls Building Technologies &amp; Solutions,<span>\u00a0<\/span><strong>la tendencia es a que los establecimientos f\u00edsicos evolucionen en espacios interactivos<\/strong>, donde el comercio electr\u00f3nico sea un complemento de la tienda real. Esta es una de las principales corrientes que distinguen los especialistas de Sensormatic Solutiones para 2020, que visualizan<strong><span>\u00a0<\/span>la convergencia entre los mundos online y f\u00edsico como &#8220;el gran punto de inflexi\u00f3n en el sector&#8221;<\/strong>.<\/p>\n<p>Aqu\u00ed entran elementos como los sistemas para conocer la disponibilidad del inventario en tiempo real, el an\u00e1lisis del tr\u00e1fico en tienda (que puede ayudar a evitar esperas y aumentar ingresos) o, en esa l\u00ednea, los datos de movimiento y visibilidad a lo largo del viaje de compra del consumidor.<\/p>\n<p>Otra de las tendencias clave pasa por el<span>\u00a0<\/span><strong>despliegue de servicios<span>\u00a0<\/span><em>cloud<\/em><\/strong>. Estas plataformas ayuda a integrar soluciones de software de retail, de forma que se consigue informaci\u00f3n en tiempo real y se pueden efectuar an\u00e1lisis predictivos con los que mejorar las operaciones, adelantarse a los comportamientos y a las posibles p\u00e9rdidas y personalizar la experiencia.<\/p>\n<p>En este \u00faltimo campo, con la introducci\u00f3n de herramientas digitales se posibilita crear una<span>\u00a0<\/span><strong>experiencia de usuario 360<\/strong>. Esto implica un tratamiento individual, en el que las tiendas f\u00edsicas aprovechen tecnolog\u00edas como el RFID o IoT para el desarrollo de iniciativas. Entre estos proyectos est\u00e1n los probadores inteligentes, que analizan el comportamiento del cliente de forma discreta y precisa para mejorar la tasa de conversi\u00f3n y prevenir p\u00e9rdidas.<\/p>\n<p>Pero tambi\u00e9n la mayor dependencia de dispositivos y sistemas abre la posibilidad a<span>\u00a0<\/span><strong>problemas de seguridad<\/strong>. El auge de estos incidentes obliga a los retailers a incrementar la protecci\u00f3n digital, de forma que se garantice una cobertura continuada.<\/p>\n<p>Por \u00faltimo, de la mano de una mayor conciencia ecol\u00f3gica del consumidor,<strong><span>\u00a0<\/span>la sostenibilidad est\u00e1 influenciando tambi\u00e9n en<span>\u00a0<\/span><em>retail<\/em><span>\u00a0<\/span>y aprovechando las herramientas tecnol\u00f3gicas a su favor<\/strong>, como con la introducci\u00f3n de etiquetas antihurto en origen, que reducen el impacto medioambiental.<\/p>\n<p><strong>Fuente:<\/strong><\/p>\n<p><em>CIO spain. (2019, 5 septiembre). C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020. Recuperado 6 septiembre, 2019, de https:\/\/www.ciospain.es\/retail\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector del\u00a0retail\u00a0es uno de los que primero y con m\u00e1s fuerza han acusado el auge de las nuevas tecnolog\u00edas, con la expansi\u00f3n del\u00a0ecommerce. Un proceso fuertemente vinculado con la tienda f\u00edsica; pero en la influencia de las herramientas digitales, esta \u00faltima va m\u00e1s all\u00e1 de su adaptaci\u00f3n en versi\u00f3n\u00a0online.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":18215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020 - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020 - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"El sector del\u00a0retail\u00a0es uno de los que primero y con m\u00e1s fuerza han acusado el auge de las nuevas tecnolog\u00edas, con la expansi\u00f3n del\u00a0ecommerce. Un proceso fuertemente vinculado con la tienda f\u00edsica; pero en la influencia de las herramientas digitales, esta \u00faltima va m\u00e1s all\u00e1 de su adaptaci\u00f3n en versi\u00f3n\u00a0online.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T14:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/09\/Notic.3-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020\",\"datePublished\":\"2019-09-06T14:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\"},\"wordCount\":437,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2019\/09\/Notic.3-4.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/tech\/como-afectara-la-tecnologia-a-las-tiendas-fisicas-en-2020\/\",\"name\":\"C\u00f3mo afectar\u00e1 la tecnolog\u00eda a las tiendas f\u00edsicas en 2020 - 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