{"id":18239,"date":"2019-09-09T08:36:35","date_gmt":"2019-09-09T14:36:35","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=18239"},"modified":"2019-09-09T08:36:44","modified_gmt":"2019-09-09T14:36:44","slug":"la-estrategia-adecuada-en-big-data","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/big-data\/la-estrategia-adecuada-en-big-data\/","title":{"rendered":"La estrategia adecuada en Big Data"},"content":{"rendered":"<p>El uso de Big Data se ha convertido en una pauta indispensable en el mercado, pues a trav\u00e9s de ella se han podido establecer insights que nos dan una l\u00ednea de trabajo mediante la cual podemos generar estrategias relevantes en el mercado.<!--more--><\/p>\n<p>Desde esta perspectiva es que se han podido marcar pautas que definen tareas para los mercad\u00f3logos, una de estas tareas es la que tiene que ver con la innovaci\u00f3n en el uso de herramientas para el an\u00e1lisis de la Big Data y la capacidad que encuentran las marcas en desarrollar estrategias, a trav\u00e9s de las cuales logran ser relevantes.<\/p>\n<p>Es por ello que en esta ocasi\u00f3n<span>\u00a0<\/span><strong>Paola Alonso<\/strong>, Directora de Marketing para Banca Digital de Banco Azteca, comparte con Merca2.0 las mejores recomendaciones para el manejo de datos y la obtenci\u00f3n de insights que ayudan a la mejor integraci\u00f3n de las estrategias en las oportunidades del mercado.<\/p>\n<p>Fuente:<\/p>\n<p><em>Octavio Noguez, O. N. (2019, 8 septiembre). La estrategia adecuada en Big Data. Recuperado 9 septiembre, 2019, de https:\/\/www.merca20.com\/la-estrategia-adecuada-en-big-data\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de Big Data se ha convertido en una pauta indispensable en el mercado, pues a trav\u00e9s de ella se han podido establecer insights que nos dan una l\u00ednea de trabajo mediante la cual podemos generar estrategias relevantes en el mercado.<\/p>\n","protected":false},"author":1,"featured_media":18241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377],"tags":[],"class_list":["post-18239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La estrategia adecuada en Big Data - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/big-data\/la-estrategia-adecuada-en-big-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia adecuada en Big Data - 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