{"id":18920,"date":"2019-10-07T09:30:32","date_gmt":"2019-10-07T15:30:32","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=18920"},"modified":"2019-10-07T09:30:32","modified_gmt":"2019-10-07T15:30:32","slug":"chatbots-big-data-y-el-sector-financiero","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/economia\/chatbots-big-data-y-el-sector-financiero\/","title":{"rendered":"Chatbots, big data y el sector financiero"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>De acuerdo a un estudio de\u00a0<\/em><a href=\"https:\/\/www.accenture.com\/us-en\" style=\"color: #000000;\"><em>Accenture<\/em><\/a><em>, 63% de los clientes del sector financiero se sienten c\u00f3modos compartiendo informaci\u00f3n personal cuando accede a productos y servicios del sector. Aspecto crucial para el empleo de\u00a0<\/em><a href=\"https:\/\/www.paradavisual.com\/los-600-robots-que-ayudan-a-telefonica-a-reducir-costos\/\" style=\"color: #000000;\"><em>Chatbots<\/em><\/a><em>,\u00a0<\/em><a href=\"https:\/\/www.paradavisual.com\/marketing-digital-big-data-y-publicidad-programatica\/\" style=\"color: #000000;\"><em>Big Data<\/em><\/a><em>,\u00a0<\/em><a href=\"https:\/\/www.paradavisual.com\/final-de-open-talent-2019-en-mexico\/\" style=\"color: #000000;\"><em>machine learning<\/em><\/a><em>\u00a0y un conjunto de soluciones ideadas para consolidar la\u00a0<\/em><a href=\"https:\/\/www.paradavisual.com\/los-millenials-prefieren-los-chats-en-atencion-al-cliente\/\" style=\"color: #000000;\"><em>atenci\u00f3n al cliente<\/em><\/a><em>.<\/em><\/span><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Adicionalmente, el estudio expone que 46% de los encuestados que forman parte de la Generaci\u00f3n Y aceptar\u00eda consejos de inversi\u00f3n online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tecnolog\u00edas del \u00abCustomer Experiencie\u00bb<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Entre las tecnolog\u00edas utilizadas para optimizar la experiencia del consumidor en el sector financiero, se encuentra el\u00a0machine learning, que\u00a0entiende la ruta del cliente en la aplicaci\u00f3n y registra datos relevantes, porque la navegaci\u00f3n del usuario por la aplicaci\u00f3n o sitio web de la empresa muestra su comportamiento y utiliza la informaci\u00f3n para pr\u00f3ximos contactos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Chatbox e IA<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En el caso de Chatbots e\u00a0<a href=\"https:\/\/www.paradavisual.com\/inteligencia-artificial-puede-predecir-90-de-las-necesidades-del-cliente\/\" style=\"color: #000000;\">Inteligencia Artificial (IA)<\/a>, despu\u00e9s de obtener informaci\u00f3n de preferencias asignadas, el usuario puede ser contactado por robots, el sistema interpreta la informaci\u00f3n sobre cu\u00e1l es la necesidad m\u00e1s importante para satisfacer o a qu\u00e9 departamento reenviar el cliente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La Inteligencia Artificial aporta beneficios a los involucrados, porque los chatbots realizan una interacci\u00f3n r\u00e1pida con los clientes y resuelven peque\u00f1as demandas de atenci\u00f3n, antes realizadas por humanos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Omnicanalidad y Big Data<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La\u00a0<a href=\"https:\/\/www.paradavisual.com\/la-apuesta-por-la-omnicanalidad-para-la-atencion-al-cliente\/\" style=\"color: #000000;\">Omnicanalidad<\/a>\u00a0 y el uso de Big Data tambi\u00e9n es de uso extendido por la banca y el sector financiero en general, trabajan con m\u00faltiples canales de atenci\u00f3n y el omnichannel da continuidad a la demanda sin que el cliente necesite repetir el proceso de llenado de datos en cada nueva solicitud.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El Big Data Analytics, adem\u00e1s de ser omnichannel, tambi\u00e9n obtiene m\u00e1s conocimiento del cliente para ofrecer ofertas personalizadas, sin riesgo de convertirse en spam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Podemos mencionar tambi\u00e9n una soluci\u00f3n conocida y hasta tradicional, como es el caso de un\u00a0<a href=\"https:\/\/www.paradavisual.com\/chatbots-apoyo-de-la-ia-a-los-call-center\/\" style=\"color: #000000;\">Call Center<\/a>, donde la tecnolog\u00eda se apoya en el proceso constante de mejoras del servicio, ya sea en el omnichannel o chatbots, para auxiliar el primer contacto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La cultura organizacional bajo el lema \u201clas personas primero\u201d, debe prevalecer en la atenci\u00f3n, ya que empleados felices generan clientes satisfechos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sin embargo\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las herramientas tecnol\u00f3gicas y las soluciones que aportan permiten optimizar la atenci\u00f3n al cliente, no obstante, no se debe dejar de lado la importancia que tiene el personal cualificado que debe analizar los datos, la informaci\u00f3n y definir la gesti\u00f3n de todo ello.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En otras palabras, el ser humano sigue siendo la clave de la interacci\u00f3n con los clientes en el sector financiero y cualquier otro de la vida en sociedad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Fuente:\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Editor Parada Visual. (2019, 6 octubre). Chatbots, big data y el sector financiero. Recuperado 7 octubre, 2019, de https:\/\/www.paradavisual.com\/chatbots-big-data-y-el-sector-financiero\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo a un estudio de\u00a0Accenture, 63% de los clientes del sector financiero se sienten c\u00f3modos compartiendo informaci\u00f3n personal cuando accede a productos y servicios del sector. Aspecto crucial para el empleo de\u00a0Chatbots,\u00a0Big Data,\u00a0machine learning\u00a0y un conjunto de soluciones ideadas para consolidar la\u00a0atenci\u00f3n al cliente.<\/p>\n","protected":false},"author":1,"featured_media":18921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377,375],"tags":[],"class_list":["post-18920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chatbots, big data y el sector financiero - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/economia\/chatbots-big-data-y-el-sector-financiero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots, big data y el sector financiero - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"De acuerdo a un estudio de\u00a0Accenture, 63% de los clientes del sector financiero se sienten c\u00f3modos compartiendo informaci\u00f3n personal cuando accede a productos y servicios del sector. 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