{"id":19753,"date":"2020-02-26T08:32:14","date_gmt":"2020-02-26T14:32:14","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=19753"},"modified":"2020-02-26T08:32:14","modified_gmt":"2020-02-26T14:32:14","slug":"amazon-abre-la-primera-tienda-de-alimentos-sin-cajeros-cual-es-el-futuro-de-los-supermercados","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/amazon-abre-la-primera-tienda-de-alimentos-sin-cajeros-cual-es-el-futuro-de-los-supermercados\/","title":{"rendered":"Amazon abre la primera tienda de alimentos sin cajeros, \u00bfcu\u00e1l es el futuro de los supermercados?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Amazon<\/strong><span>\u00a0<\/span>abre hoy un supermercado sin cajero en Seattle. Es una extensi\u00f3n de su concepto establecido de tienda de conveniencia<span>\u00a0<\/span>Amazon Go<span>\u00a0<\/span>que permite a los consumidores hacer sus compras sin la necesidad de pagar f\u00edsicamente.<!--more--><\/p>\n<p style=\"text-align: justify;\">El lanzamiento es una adici\u00f3n de<strong><span>\u00a0<\/span>Amazon<\/strong><span>\u00a0<\/span>hacia las tiendas<span>\u00a0<\/span><strong>Go<\/strong>, concepto lanzado hace dos a\u00f1os que permite a los clientes en ciudades de<span>\u00a0<\/span><strong>Estados Unidos<\/strong><span>\u00a0<\/span>comprar productos en tiendas de conveniencia especiales sin requerir en f\u00edsico las tarjetas de cr\u00e9dito o efectivo, \u00fanicamente se necesita tener instalada la aplicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Los compradores son rastreados por<span>\u00a0<\/span><strong>c\u00e1maras instaladas<\/strong><span>\u00a0<\/span>en el techo y se colocan<span>\u00a0<\/span><strong>sensores<\/strong><span>\u00a0<\/span>debajo de los estantes para detectar el momento en el que el usuario recoge un producto. Los consumidores tienen la libertad de salir de la tienda con los art\u00edculos y la cantidad total de la compra se descuenta de la tarjeta registrada en la aplicaci\u00f3n<strong><span>\u00a0<\/span>Amazon Go.<\/strong><\/p>\n<p style=\"text-align: justify;\">De acuerdo con<span>\u00a0<\/span>Recode<span>\u00a0<\/span>(sitio web especializado en noticias de tecnolog\u00eda y novedades de Silicon Valley), la presencia humana en la tienda continuar\u00e1, ya que habr\u00e1 asistentes de ventas para verificar la identificaci\u00f3n de los usuarios que compren alcohol, reponer las existencias y saludar a los clientes cuando ingresen al lugar.<\/p>\n<div id=\"attachment_641415\" class=\"wp-caption aligncenter\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-641415\" class=\"wp-image-641415 size-large lazyloaded\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-1024x683.jpg\" alt=\"Foto: Pixabay\" width=\"960\" height=\"640\" srcset=\"https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-1024x683.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-300x200.jpg 300w, https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-768x512.jpg 768w, https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-1536x1024.jpg 1536w, https:\/\/cdn.forbes.com.mx\/2020\/02\/booth-branding-business-buy-264636-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p id=\"caption-attachment-641415\" class=\"wp-caption-text\">Foto: Pixabay<\/p>\n<\/div>\n<p style=\"text-align: justify;\">El sitio de m\u00e1s de<span>\u00a0<\/span><strong>3,000 m2<\/strong><span>\u00a0<\/span>es la prueba m\u00e1s grande de la tecnolog\u00eda de<span>\u00a0<\/span><strong>Amazon<\/strong>\u00a0que contiene<span>\u00a0<\/span><strong>5,000 productos<\/strong>; desde alimentos frescos empacados individualmente hasta varios tipos de carnes.<\/p>\n<p style=\"text-align: justify;\"><strong>Contexto:<\/strong><span>\u00a0<\/span><strong>Amazon Go<\/strong><span>\u00a0<\/span>se lanz\u00f3 por primera vez en<strong><span>\u00a0<\/span>2018<\/strong><span>\u00a0<\/span>en la sede de la compa\u00f1\u00eda ubicada en Seattle. Arranc\u00f3 como un concepto de tienda de conveniencia que almacenaba alimentos para el desayuno y almuerzo, adem\u00e1s se dirigi\u00f3 hacia los compradores con poco tiempo que trabajan en oficinas cercanas.<\/p>\n<p style=\"text-align: justify;\">En total ha crecido con<span>\u00a0<\/span><strong>25 tiendas<\/strong><span>\u00a0<\/span>en las principales ciudades de<span>\u00a0<\/span><strong>Estados Unidos<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Lo m\u00e1s relevante:<\/strong><span>\u00a0<\/span>Se espera que esta tecnolog\u00eda pueda implementarse en las tiendas<span>\u00a0<\/span>Whole Foods<span>\u00a0<\/span>(cadena de supermercados multinacional que ofrece productos libres de grasas hidrogenadas, colorantes, saborizantes y conservadores artificiales).<span>\u00a0<\/span><strong>Amazon<\/strong>, propietaria de la cadena de supermercados desde 2017, no ha informado si el sistema se implementar\u00e1 en las 500 tiendas que posee en<span>\u00a0<\/span><strong>Estados Unidos<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfA qu\u00e9 prestar atenci\u00f3n?<\/strong><span>\u00a0<\/span>El a\u00f1o pasado,<span>\u00a0<\/span>Walmart<span>\u00a0<\/span>lanz\u00f3 un<span>\u00a0<\/span><strong>Fast Lane<\/strong>, al estilo de<span>\u00a0<\/span><strong>Amazon Go<\/strong><span>\u00a0<\/span>que permite a los clientes evitar el pago f\u00edsico, mediante el uso de una aplicaci\u00f3n que escanea los productos que los compradores escogen. Antes de eso,<span>\u00a0<\/span>7-Eleven<span>\u00a0<\/span>prob\u00f3 su propio sistema m\u00f3vil de escaneo.<\/p>\n<p style=\"text-align: justify;\"><strong>Fuente:\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Forbes Staff. (2020, 26 febrero). Amazon abre la primera tienda de alimentos sin cajeros, \u00bfcu\u00e1l es el futuro de los supermercados? Recuperado 26 febrero, 2020, de https:\/\/www.forbes.com.mx\/amazon-abre-la-primera-tienda-de-alimentos-sin-cajeros-cual-es-el-futuro-de-los-supermercados\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0abre hoy un supermercado sin cajero en Seattle. Es una extensi\u00f3n de su concepto establecido de tienda de conveniencia\u00a0Amazon Go\u00a0que permite a los consumidores hacer sus compras sin la necesidad de pagar f\u00edsicamente.<\/p>\n","protected":false},"author":1,"featured_media":19754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376],"tags":[],"class_list":["post-19753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon abre la primera tienda de alimentos sin cajeros, \u00bfcu\u00e1l es el futuro de los supermercados? - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/empresa\/amazon-abre-la-primera-tienda-de-alimentos-sin-cajeros-cual-es-el-futuro-de-los-supermercados\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon abre la primera tienda de alimentos sin cajeros, \u00bfcu\u00e1l es el futuro de los supermercados? - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Amazon\u00a0abre hoy un supermercado sin cajero en Seattle. 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