{"id":21697,"date":"2021-03-01T12:40:02","date_gmt":"2021-03-01T18:40:02","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=21697"},"modified":"2021-03-01T12:41:12","modified_gmt":"2021-03-01T18:41:12","slug":"que-es-un-chatbot-10-terminos-sobre-chatbots-que-debes-conocer","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/apps\/que-es-un-chatbot-10-terminos-sobre-chatbots-que-debes-conocer\/","title":{"rendered":"Qu\u00e9 es un chatbot: 10 t\u00e9rminos sobre chatbots que debes conocer"},"content":{"rendered":"

A pesar de que no pueden reemplazar la experiencia humana,\u00a0 <\/span><\/span><\/span><\/span>los\u00a0 <\/span><\/span><\/span><\/span>chatbots<\/span><\/span><\/span><\/span><\/a> \u00a0siguen ganando terreno y valor en el entorno online<\/span><\/span><\/span><\/span><\/strong> \u00a0ya que ayudan a las empresas a\u00a0 <\/span><\/span><\/span><\/span>optimizar su atenci\u00f3n al cliente<\/span><\/span><\/span><\/span><\/a> , y d\u00eda a d\u00eda surgen nuevos t\u00e9rminos sobre chatbots que es importante conocer.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Qu\u00e9 son los chatbots y cu\u00e1l es su importancia<\/span><\/span><\/span><\/span><\/span><\/h2>\n

Los chatbots son\u00a0 <\/span><\/span><\/span><\/span>peque\u00f1os programas<\/span><\/span><\/span><\/span><\/strong> \u00a0que b\u00e1sicamente pueden\u00a0 <\/span><\/span><\/span><\/span>leer y responder mensajes<\/span><\/span><\/span><\/span><\/strong> \u00a0en cuesti\u00f3n de segundos, gracias a respuestas pregrabadas, lo que los convierte en soluciones ideales para casos sencillos de atenci\u00f3n al cliente. <\/span><\/span><\/span>Muchos de ellos integran inteligencia artificial que aprende gracias a la interacci\u00f3n con los usuarios.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Si bien los chatbots no son un invento nuevo,\u00a0 <\/span><\/span><\/span><\/span>a partir de 2016 se han convertido en toda una tendencia<\/span><\/span><\/span><\/span><\/strong> \u00a0que se encuentra en crecimiento.<\/span><\/span><\/span><\/span><\/span><\/p>\n

De acuerdo a un estudio elaborado por\u00a0 <\/span><\/span><\/span><\/span>Juniper Research<\/span><\/span><\/span><\/span><\/a> , los chatbots podr\u00e1n ahorrar alrededor de 11.000 millones de d\u00f3lares en el sector retail, banca y salud hacia el a\u00f1o 2023, mientras que tanto empresas como consumidores\u00a0 <\/span><\/span><\/span><\/span>podr\u00e1n reducir 2.500 millones de horas en servicio al cliente\u00a0<\/span><\/span><\/span><\/span><\/strong> utilizando este canal en el lugar de los tradicionales como el tel\u00e9fono o las mismas redes sociales.<\/span><\/span><\/span><\/span><\/span><\/p>\n

A consecuencia de ello tambi\u00e9n se van integrando nuevos t\u00e9rminos sobre chatbots que ser\u00e1n fundamentales para este campo tecnol\u00f3gico.\u00a0<\/span><\/span><\/span><\/span>ChatBotChocolate,<\/span><\/span><\/span><\/span><\/a> \u00a0agencia de desarrollo de chatbots, ha compartido este\u00a0 <\/span><\/span><\/span><\/span>diccionario con los diez m\u00e1s relevantes<\/span><\/span><\/span><\/span><\/strong> .<\/span><\/span><\/span><\/span><\/span><\/p>\n

10 t\u00e9rminos sobre chatbots indispensables<\/span><\/span><\/span><\/span><\/span><\/h2>\n

1. <\/span><\/span><\/span>Chatbot<\/span><\/span><\/span><\/span><\/span><\/h4>\n

Comenzando por lo b\u00e1sico entre los t\u00e9rminos sobre chatbots, como te comentamos previamente, se refiere a los sistemas inform\u00e1ticos que son capaces de mantener una conversaci\u00f3n con un ser humano\u00a0 <\/span><\/span><\/span><\/span>utilizando un lenguaje natural<\/span><\/span><\/span><\/span><\/strong> .<\/span><\/span><\/span><\/span><\/span><\/p>\n

En general, los chatbos\u00a0 <\/span><\/span><\/span><\/span>cubren funciones espec\u00edficas<\/span><\/span><\/span><\/span><\/strong> , ya sea atenci\u00f3n al cliente, captaci\u00f3n de leads o realizar promociones y en base a su funci\u00f3n ser\u00e1 la programaci\u00f3n que tengan.<\/span><\/span><\/span><\/span><\/span><\/p>\n

2. <\/span><\/span><\/span>Inteligencia Artificial<\/span><\/span><\/span><\/span><\/span><\/h4>\n

Este t\u00e9rmino hace referencia a\u00a0 <\/span><\/span>la simulaci\u00f3n de la inteligencia humana<\/span><\/span><\/strong> \u00a0por parte de las m\u00e1quinas y sistemas inform\u00e1ticos. <\/span>En s\u00ed este tipo de programas se “capacitan” para aprender y “razonar”, cualidades atribuidas a las personas. <\/span>Pero en base a ello, estos sistemas son capaces de traducir textos, reconocer rostros o aprender patrones previamente establecidos.<\/span><\/span><\/span><\/p>\n

3. <\/span>Aprendizaje autom\u00e1tico<\/span><\/span><\/span><\/h4>\n

Es una rama de la inteligencia artificial que se especializa en desarrollar t\u00e9cnicas que permiten a las computadoras\u00a0 <\/span><\/span>aprender en base a patrones de comportamiento<\/span><\/span><\/strong> , o lo que puede considerar \u201centrenar a la m\u00e1quina\u201d.<\/span><\/span><\/span><\/p>\n

Un ejemplo de ello en el campo de los chatbots conversacionales es cuando\u00a0 <\/span><\/span>se entrena al programa para decir lo mismo pero en diferentes formas<\/span><\/span><\/strong> , con el fin de que la maquina aprenda pueda entenderlo.<\/span><\/span><\/span><\/p>\n

4 .Procesamiento del Lenguaje Natural (PNL)<\/span><\/span><\/span><\/h4>\n

Este es el campo de la Inteligencia Artificial que se centra en el estudio y la investigaci\u00f3n de la\u00a0 <\/span><\/span>comunicaci\u00f3n entre m\u00e1quinas y personas<\/span><\/span><\/strong> \u00a0a partir de lenguas como el espa\u00f1ol, el ingl\u00e9s o el chino.<\/span><\/span><\/span><\/p>\n

5. <\/span>Comprensi\u00f3n del Lenguaje Natural (NLU)<\/span><\/span><\/span><\/h4>\n

Se refiere a la capacidad de la m\u00e1quina para comprender una lectura, en base a un texto dado,\u00a0 <\/span><\/span>para que pueda comprender<\/span><\/span><\/strong> , por ejemplo, la intenci\u00f3n o la entidad del mensaje.<\/span><\/span><\/span><\/p>\n

6. <\/span>Intenci\u00f3n<\/span><\/span><\/span><\/h4>\n

Entre los t\u00e9rminos sobre chatbots, Intenci\u00f3n es\u00a0 <\/span><\/span>la petici\u00f3n del usuario<\/span><\/span><\/strong> , en un plano t\u00e9cnico. <\/span>Es decir lo que el usuario solicita al chatbot, por ejemplo \u201c <\/span><\/span>mu\u00e9strame las noticias de deportes<\/span><\/span><\/em> \u201d, en este ejemplo claramente la intenci\u00f3n descubrir las noticias sobre deportes.<\/span><\/span><\/span><\/p>\n

7 .Entidad<\/span><\/span><\/span><\/h4>\n

Una entidad\u00a0 <\/span><\/span>complementaria la intenci\u00f3n<\/span><\/span><\/strong> \u00a0ya categor\u00eda que se refiere a la palabra, frase o expresi\u00f3n del usuario que\u00a0 <\/span><\/span>determinar\u00e1 la respuesta que tenga el chatbot.<\/span><\/span><\/strong><\/span><\/p>\n

Si tomamos el ejemplo anterior, \u201c<\/span><\/span> deportes<\/span><\/span><\/em> \u201d es la entidad de la intenci\u00f3n \u201c <\/span><\/span>descubrir noticias<\/span><\/span><\/em> \u201d. <\/span>Si el ejemplo anterior, el usuario hubiera dicho \u201c <\/span><\/span>mu\u00e9strame las noticias de deportes que se publicaron aye<\/span><\/span><\/em> r\u201d habr\u00e1n\u00a0 <\/span><\/span>dos entidades<\/span><\/span><\/strong> \u00a0(categor\u00eda de deportes y fecha de ayer).<\/span><\/span><\/span><\/p>\n

8 .Plataforma de desarrollo de chatbots<\/span><\/span><\/span><\/h4>\n

Existen plataformas que permiten a las empresas desarrollar chatbots de dificultad intermedia\u00a0 <\/span><\/span>sin la necesidad de contar con grandes conocimientos de programaci\u00f3n<\/span><\/span><\/strong> . <\/span>Algunas plataformas como\u00a0 <\/span><\/span>Chatfuel<\/span><\/span><\/a> \u00a0se enfocan en chatbots en un canal \u00fanico, mientras que otras como\u00a0<\/span><\/span> Xenioo<\/span><\/span><\/a> \u00a0permiten desplegarlos en\u00a0 <\/span><\/span>Facebook<\/span><\/span><\/a> , p\u00e1ginas webs,\u00a0 <\/span><\/span>Slack<\/span><\/span><\/a> , Telegram o\u00a0 <\/span><\/span>WhatsApp<\/span><\/span><\/a> \u00a0e incluso en aplicaciones m\u00f3viles.<\/span><\/span><\/span><\/p>\n

9. <\/span>Interfaz de voz<\/span><\/span><\/span><\/h4>\n

Este t\u00e9rmino se refiere al mecanismo que permite\u00a0 <\/span><\/span>que el usuario pueda comunicarse con un dispositivo mediante el uso de la voz<\/span><\/span><\/strong> , sin la necesidad de “teclear”.<\/span><\/span><\/span><\/p>\n

10 .Marketing conversacional<\/span><\/span><\/span><\/h4>\n

Esta rama del marketing\u00a0 <\/span><\/span><\/span><\/span>valora el poder de las conversaciones en la experiencia de venta<\/span><\/span><\/span><\/span><\/strong> , adem\u00e1s de que aprovecha oportunidades que ofrecen otras herramientas. <\/span><\/span><\/span>Espec\u00edficamente en t\u00e9rminos sobre chatbots, es la estrategia de automatizar algunas de las conversaciones, con lo que se logra una experiencia de usuario m\u00e1s positiva al mismo tiempo que el servicio de atenci\u00f3n al cliente se vuelve m\u00e1s eficiente.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Fuente:\u00a0<\/span><\/span><\/span><\/p>\n

Galeano, S. (26 de febrero de 2021). <\/span>Qu\u00e9 es un chatbot: 10 t\u00e9rminos sobre chatbots que debes conocer. <\/span>Recuperado 1 de marzo de 2021, de https:\/\/marketing4ecommerce.mx\/10-terminos-sobre-chatbots-debes-conocer\/<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A pesar de que no pueden reemplazar la experiencia humana,\u00a0 los\u00a0 chatbots \u00a0siguen ganando terreno y valor en el entorno online \u00a0ya que ayudan a las empresas a\u00a0 optimizar su atenci\u00f3n al cliente , y d\u00eda a d\u00eda surgen nuevos t\u00e9rminos sobre chatbots que es importante conocer.<\/p>\n","protected":false},"author":1,"featured_media":21698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405],"tags":[],"class_list":["post-21697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps"],"yoast_head":"\nQu\u00e9 es un chatbot: 10 t\u00e9rminos sobre chatbots que debes conocer - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/apps\/que-es-un-chatbot-10-terminos-sobre-chatbots-que-debes-conocer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es un chatbot: 10 t\u00e9rminos sobre chatbots que debes conocer - 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