{"id":21701,"date":"2021-03-01T12:45:08","date_gmt":"2021-03-01T18:45:08","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=21701"},"modified":"2021-03-01T12:51:38","modified_gmt":"2021-03-01T18:51:38","slug":"usamos-las-redes-sociales-como-los-animales-buscan-comida","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/redes-sociales\/usamos-las-redes-sociales-como-los-animales-buscan-comida\/","title":{"rendered":"Usamos las redes sociales como los animales buscan comida"},"content":{"rendered":"

Un nuevo estudio en el que colaboraron investigadores de la Universidad de Nueva York, la Universidad de Boston, la Universidad de Z\u00farich y el Instituto Karolinska de Suecia sugiere que la participaci\u00f3n en las redes sociales est\u00e1 impulsada por principios similares a aquellos que motivan a los animales no humanos, como las ratas, a maximizar sus recompensas de alimentos durante un experimento. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Los hallazgos podr\u00edan ser \u00fatiles para tratar las adicciones relacionadas con estas plataformas.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u00bfPerseguimos un “me gusta” por los mismos motivos que impulsan a un roedor a accionar una palanca y obtener alimentos en una jaula experimental? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00bfQu\u00e9 mecanismos psicol\u00f3gicos se activan para que un porcentaje tan elevado de la poblaci\u00f3n permanezca inmerso en las redes sociales por tantas horas al d\u00eda?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Algo m\u00e1s de cuatro mil millones de personas utilizaron en 2020 plataformas como Instagram, Facebook o Twitter por varias horas al d\u00eda. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Pero el problema surge cuando los esfuerzos por conseguir m\u00e1s adhesiones e interacciones en las redes sociales comienzan a limitar otros aspectos de la vida, como las relaciones sociales cara a cara o, incluso, una buena alimentaci\u00f3n a diario.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Recompensas y adicciones<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

Estas “adicciones digitales” han llevado a muchos especialistas a plantear la hip\u00f3tesis de un universo online que funciona como una “caja de experimentos” para el ser humano contempor\u00e1neo: de acuerdo a esta concepci\u00f3n, vivir\u00edamos encerrados y participando en plataformas digitales en procura de recompensas sociales, que no hubo otras que un \u201cme gusta\u201d o un comentario positivo.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

De acuerdo a una nota de prensa, las conclusiones del nuevo estudio confirmar\u00edan en parte de estas teor\u00edas. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Seg\u00fan los investigadores, la investigaci\u00f3n verifica por primera vez que el uso de las redes sociales se puede explicar por la forma en que nuestras mentes procesan y aprenden de las recompensas. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Y este mecanismo parece ser muy similar al que se observa en los roedores y otros animales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

En el marco del estudio, los cient\u00edficos analizaron m\u00e1s de un mill\u00f3n de publicaciones en redes sociales realizadas por m\u00e1s de 4.000 usuarios. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Hallaron que las personas organizaban en el tiempo sus publicaciones con el prop\u00f3sito de maximizar la cantidad de \u00abme gusta\u00bb que recib\u00edan. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Si un posteo lograba un n\u00famero importante de adhesiones, volv\u00edan a publicar otro r\u00e1pidamente. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Si no obten\u00edan \u00e9xito, eleg\u00edan esperar un poco m\u00e1s hasta intentarlo nuevamente.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Al analizar los resultados del estudio con diferentes modelos inform\u00e1ticos, los investigadores comprobaron que el patr\u00f3n observado se ajustamente a los conocidos de aprendizaje por recompensa. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Se trata de un concepto psicol\u00f3gico que postula que las recompensas pueden impulsar y reforzar comportamientos.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Como los roedores<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

Como indican los cient\u00edficos en las conclusiones de su estudio, publicado en la revista Nature Communications, los mecanismos de recompensa son los mismos que se emplean en los experimentos con roedores y otros animales: los ejemplares son estimulados a realizar una acci\u00f3n a partir del logro de una recompensa. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Por ejemplo, si mueven una palanca obtendr\u00e1n un alimento.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

La l\u00f3gica parece ser la misma que aquella que mueve, seg\u00fan el enfoque de esta investigaci\u00f3n, la participaci\u00f3n en las redes sociales. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Un “me gusta” ser\u00eda como el alimento para el rat\u00f3n: necesitamos hacer todo lo necesario para conseguirlo y finalmente obtener la recompensa buscada. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00bfCu\u00e1les son los l\u00edmites para este comportamiento? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00bfCu\u00e1ndo podr\u00eda ser una adicci\u00f3n?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Teniendo en cuenta esto, estos investigadores creen que el descubrimiento de mecanismos pueden ayudar a desarrollar instancias terap\u00e9uticas y de apoyo psicol\u00f3gico para personas afectadas por adicciones a redes sociales y otras plataformas digitales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Referencia<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

Una cuenta de aprendizaje de recompensa computacional de la participaci\u00f3n en las redes sociales<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> . <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Lindstr\u00f6m, B., Bellander, M., Schultner, DT y col. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Nature Communications (2021) .DOI: https: \/\/doi.org\/10.1038\/s41467-020-19607-x<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Un nuevo estudio en el que colaboraron investigadores de la Universidad de Nueva York, la Universidad de Boston, la Universidad de Z\u00farich y el Instituto Karolinska de Suecia sugiere que la participaci\u00f3n en las redes sociales est\u00e1 impulsada por principios similares a aquellos que motivan a los animales no humanos, como las ratas, a maximizar […]<\/p>\n","protected":false},"author":1,"featured_media":21702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400],"tags":[],"class_list":["post-21701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales"],"yoast_head":"\nUsamos las redes sociales como los animales buscan comida - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/redes-sociales\/usamos-las-redes-sociales-como-los-animales-buscan-comida\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usamos las redes sociales como los animales buscan comida - 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