{"id":21864,"date":"2021-03-17T11:52:27","date_gmt":"2021-03-17T17:52:27","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=21864"},"modified":"2021-03-17T11:54:08","modified_gmt":"2021-03-17T17:54:08","slug":"10-herramientas-para-subir-de-nivel-tus-campanas-de-email-marketing","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-herramientas-para-subir-de-nivel-tus-campanas-de-email-marketing\/","title":{"rendered":"10 Herramientas para subir de nivel tus campa\u00f1as de email marketing"},"content":{"rendered":"
\n

Las <\/span><\/span><\/span><\/span>\u00a0herramientas de email marketing<\/span><\/span><\/span><\/span><\/strong> \u00a0est\u00e1n para que los env\u00edos queden niquelados y lleguen cuando tienen que llegar. <\/span><\/span><\/span>Dicho esto, hay multitud de opciones pero no tantas que realmente aporten. <\/span><\/span><\/span>\u00bfQuieres conocer algunas\u00a0 <\/span><\/span><\/span><\/span>herramientas imprescindibles para email marketing<\/span><\/span><\/span><\/span><\/strong> ? <\/span><\/span><\/span>\u00c9chale un vistazo a esta entrada.<\/span><\/span><\/span><\/span><\/p>\n

<\/span>10 herramientas imprescindibles para email marketing<\/span><\/span><\/span><\/span><\/h1>\n

Las\u00a0 <\/span><\/span><\/span><\/span>herramientas de email marketing pueden<\/span><\/span><\/span><\/span><\/strong> \u00a0ser de\u00a0 <\/span><\/span><\/span><\/span>varios tipos<\/span><\/span><\/span><\/span><\/strong> , para realizar env\u00edos, generar im\u00e1genes, calcular tama\u00f1os, generar contenidos o convertirlos. <\/span><\/span><\/span>La idea es que aproveches que\u00a0 <\/span><\/span><\/span><\/span>existen muchos recursos<\/span><\/span><\/span><\/span><\/strong> \u00a0para conseguir un resultado profesional.<\/span><\/span><\/span><\/span><\/p>\n

Hemos indicado, anteriormente, algunos\u00a0 <\/span><\/span><\/span><\/span>elementos para mejorar las acciones de email marketing<\/span><\/span><\/span><\/span><\/strong> . <\/span><\/span><\/span>Este listado de herramientas te puede ayudar a conseguir lo que est\u00e1s buscando.<\/span><\/span><\/span><\/span><\/p>\n

<\/span>1.Creador de URL de campa\u00f1as de Google<\/span><\/span><\/span><\/span><\/h3>\n

Ya hemos hablado muchas veces de lo importante que es medir para poder entender el retorno de nuestras acciones de marketing por correo electr\u00f3nico, y esta herramienta es b\u00e1sica para ello. <\/span><\/span><\/span>Con Google Campaing Url Builder crea de forma sencilla los c\u00f3digos de seguimiento (UTM) de los enlaces que integres en tus campa\u00f1as para medir sus resultados en Google Analytics y as\u00ed obtener una visi\u00f3n global de las acciones de tus usuarios con tu sitio o eCommerce. <\/span><\/span><\/span>Si lo \u00fanico que quieres es medir las acciones dentro de tus emails, por eso no te preocupes que Mittum lo hace de forma autom\u00e1tica<\/span><\/span><\/span><\/span>\ud83d\ude09<\/p>\n

\n

\"\"<\/p>\n

Mittum Dashboard de reporting<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

<\/span>2. Correos electr\u00f3nicos realmente buenos<\/span><\/span><\/span><\/span><\/h3>\n

Un sitio \u00f3ptimo al que recurrir cuando la inspiraci\u00f3n fracasa: en esta web descubrir\u00edas ideas para campa\u00f1as de toda clase, fant\u00e1sticamente ordenadas y por categor\u00edas.<\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/h3>\n

<\/span>3. Recorte de Gmail<\/span><\/span><\/span><\/span><\/h3>\n

Quiz\u00e1s no te has dado cuenta, pero Gmail recorta los emails que hemos recibido si son m\u00e1s grandes de 102kb, ense\u00f1ando un mensaje con un link para lograr ver el contenido completo como este<\/span><\/span><\/p>\n

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Tambi\u00e9n te puede interesar <\/span><\/span>\ud83d\udc49<\/span>\u00a0\u00a03 maneras en las que el mailing se convierte en una opci\u00f3n sustentable para marketing interno<\/span><\/span><\/span><\/div>\n<\/div>\n

Por lo que, a no ser que el destinatario pulse sobre la alternativa de ver el mensaje completo, no se va a poder contabilizar la abertura, ya que los enlaces trackeados se generan al final del c\u00f3digo, lo que implica que tus estad\u00edsticas se registrar\u00e1n correctamente . <\/span>As\u00ed que <\/span><\/span>, como ves es muy importante que nuestro correo no se corte y debes hacer que pese menos de 102kb.\u00a0<\/span><\/span><\/strong>Por eso Mittum cuenta con una funcionalidad interna que te indica el peso de cada email para asegurar que esto no pase en tus comunicaciones.<\/span><\/span><\/p>\n

<\/span>4.Verifique la direcci\u00f3n de correo electr\u00f3nico<\/span><\/span><\/h3>\n

Una lista de contactos con direcciones de correo electr\u00f3nico no v\u00e1lidas puede da\u00f1ar gravemente la entregabilidad de tus env\u00edos de email marketing y afectar tus resultados. <\/span>Por esta raz\u00f3n, es aconsejable verificar la vida de las direcciones de correspondencia de tus listas para detectar esas que no son v\u00e1lidas y evadir tener direcciones err\u00f3neas, equivocadas o que no funcionan. <\/span>Esta herramienta gratuita es id\u00f3nea para ello, \u00a1pasa tus listas por su web y depura tu base de datos!<\/span><\/span><\/p>\n

<\/span>5.\u00a0 <\/span><\/span>Analizador de correo electr\u00f3nico<\/span><\/span><\/h3>\n

Cuando lanzamos una campa\u00f1a de email marketing nunca queremos que nuestras comunicaciones lleguen a la bandeja de spam de nuestros usuarios \u00bfverdad? <\/span>Esta herramienta nos ayudar\u00e1 a\u00a0 <\/span><\/span>detectar posibles patrones<\/span><\/span><\/strong> \u00a0en el contenido de vuestro <\/span><\/span>\u00a0correo<\/span><\/span><\/strong> \u00a0que haga que las\u00a0 <\/span><\/span>plataformas de correo electr\u00f3nico lo marquen como \u00abcorreo basura\u00bb<\/span><\/span><\/strong> .<\/span><\/span><\/p>\n

<\/span>6. Muzli<\/span><\/span><\/h3>\n

La elecci\u00f3n del color adecuado para tus correos es importante y con Muzli lo tendr\u00e1s m\u00e1s f\u00e1cil. <\/span>Esta herramienta\u00a0 <\/span><\/span>genera paletas de color<\/span><\/span><\/strong> , sugiri\u00e9ndote las <\/span><\/span>\u00a0mejores combinaciones<\/span><\/span><\/strong> . <\/span>Es ideal si la creatividad en el color no es lo tuyo y necesitas un apoyo.<\/span><\/span><\/p>\n

\"\"<\/p>\n

<\/span>7.\u00a0 <\/span><\/span>Regla de p\u00e1gina<\/span><\/span><\/h3>\n

Calcular el tama\u00f1o de una imagen<\/span><\/span><\/strong> \u00a0es fundamental para que no te equivoques y el correo no quede descompensado. <\/span>La herramienta Page Ruler, concebida para Chrome, te hace m\u00e1s f\u00e1cil ese trabajo.<\/span><\/span><\/p>\n

<\/span>8 Headlime<\/span><\/span><\/h3>\n

El t\u00edtulo<\/span><\/span><\/strong> \u00a0es un aspecto fundamental para marcar la diferencia y\u00a0 <\/span><\/span>atraer la atenci\u00f3n<\/span><\/span><\/strong> \u00a0de los destinatarios. <\/span>Ya hemos comentado anteriormente que una l\u00ednea de asunto determina el inter\u00e9s y si se va a leer el correo. <\/span>Esta herramienta te propone varias alternativas tomando como referencia un cuestionario.<\/span><\/span><\/p>\n

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Tambi\u00e9n te puede interesar <\/span><\/span>\ud83d\udc49<\/span>\u00a0\u00a0An\u00e1lisis SERP y otras tendencias para mejorar el posicionamiento de tu blog<\/span><\/span><\/span><\/div>\n<\/div>\n

<\/span>9. iLovePDF<\/span><\/span><\/h3>\n

La herramienta\u00a0 <\/span><\/span>iLovePDF<\/span><\/span><\/strong><\/a> \u00a0es ideal para trabajar el lead magnet a trav\u00e9s del email, si lo que quieres es <\/span><\/span>\u00a0convertir un archivo de Word, PowerPoint o Excel a PDF. <\/span><\/span><\/strong>\u00a0Es posible, adem\u00e1s, que pueda utilizar un n\u00famero limitado de descargas gratuitas al mes.<\/span><\/span><\/p>\n

\"iLovePDF\"<\/p>\n

iLovePDF<\/span><\/span><\/p>\n

<\/span>10. Mittum<\/span><\/span><\/h3>\n

\"\"<\/p>\n

Estas\u00a0 <\/span><\/span><\/span><\/span>herramientas imprescindibles para email marketing<\/span><\/span><\/span><\/span><\/strong> \u00a0te ayudar\u00e1n a\u00a0 <\/span><\/span><\/span><\/span>generar valor y realizar acciones profesionales<\/span><\/span><\/span><\/span><\/strong> . <\/span><\/span><\/span>Esta es una buena manera de ir un paso m\u00e1s all\u00e1 de la competencia sin realizar grandes gastos.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

Fuente:<\/span><\/span><\/span><\/span><\/p>\n

Grandio, X. (2021, 11 de marzo). <\/span><\/span><\/span>Herramientas imprescindibles para email marketing, 15 referencias. <\/span><\/span><\/span>Recuperado 17 de marzo de 2021, de https:\/\/mittum.com\/herramientas-imprescindibles-para-email-marketing\/<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Las \u00a0herramientas de email marketing \u00a0est\u00e1n para que los env\u00edos queden niquelados y lleguen cuando tienen que llegar. Dicho esto, hay multitud de opciones pero no tantas que realmente aporten. \u00bfQuieres conocer algunas\u00a0 herramientas imprescindibles para email marketing ? \u00c9chale un vistazo a esta entrada.<\/p>\n","protected":false},"author":1,"featured_media":21865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-21864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\n10 Herramientas para subir de nivel tus campa\u00f1as de email marketing - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-herramientas-para-subir-de-nivel-tus-campanas-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Herramientas para subir de nivel tus campa\u00f1as de email marketing - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Las \u00a0herramientas de email marketing \u00a0est\u00e1n para que los env\u00edos queden niquelados y lleguen cuando tienen que llegar. 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