{"id":22038,"date":"2021-03-26T14:29:48","date_gmt":"2021-03-26T20:29:48","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=22038"},"modified":"2021-03-26T14:30:11","modified_gmt":"2021-03-26T20:30:11","slug":"profeco-regulara-el-ecommerce-en-mexico-ya-prepara-la-nueva-nom","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/profeco-regulara-el-ecommerce-en-mexico-ya-prepara-la-nueva-nom\/","title":{"rendered":"Profeco regular\u00e1 el eCommerce en M\u00e9xico: ya prepara la nueva NOM"},"content":{"rendered":"

Las actividades comerciales electr\u00f3nicas est\u00e1n m\u00e1s activas que nunca, algo muy positivo para la econom\u00eda mexicana, sin embargo, entre m\u00e1s informaci\u00f3n las transacciones tambi\u00e9n las oportunidades de enga\u00f1os a consumidores. <\/span>Por este motivo\u00a0 <\/span><\/span>La Procuradur\u00eda Federal del Consumidor (Profeco)\u00a0 <\/span><\/span><\/strong>trabaja <\/span><\/span><\/strong>\u00a0en la creaci\u00f3n de una nueva norma obligatoria que regular\u00e1 el eCommerce<\/span><\/span><\/strong> \u00a0en el pa\u00eds para garantizar la protecci\u00f3n a los usuarios al tiempo que contribuyen con su confianza en el comercio digital.<\/span><\/span><\/p>\n

Norma Oficial Mexicana de Profeco que regular\u00e1 el eCommerce<\/span><\/span><\/strong><\/h2>\n

Las\u00a0 <\/span><\/span>Normas Oficiales Mexicanas<\/span><\/span><\/strong> \u00a0que competen a la Profeco son regulaciones de<\/span><\/span> \u00a0observaci\u00f3n obligatoria expedidas por diferentes dependencias del Gobierno Federal<\/span><\/span><\/strong> \u00a0para establecer reglas o especificaciones a un producto, actividad, servicio, producci\u00f3n u operaci\u00f3n para que todo lo que se comercializan en M\u00e9xico cuenten con las medidas legales necesarios.<\/span><\/span><\/p>\n

En tal sentido, esta tarea de la Profeco era un pendiente desde hace tiempo, incluso en 2018 cre\u00f3 una\u00a0 <\/span><\/span>Norma Mexicana NMX junto con la Secretar\u00eda de Econom\u00eda (SE) <\/span><\/span><\/strong>\u00a0como marco de referencia para interactuar comercialmente responsable en l\u00ednea en observancia voluntaria<\/span><\/span><\/strong> , sin embargo la visi\u00f3n actual es crear una NOM (Norma Oficial Mexicana) que regular\u00e1 el comercio electr\u00f3nico de forma obligatoria.<\/span><\/span><\/p>\n

La subprocuradora de Servicios para Profeco (pr\u00f3xima a asumir como procuradora), Surit Romero, fue la encargada de anunciar que trabajan en la nueva normativa y\u00a0 <\/span><\/span>destacar que el proyecto har\u00e1 que la nueva regulaci\u00f3n sea de observancia obligatoria<\/span><\/span><\/strong> , reforzando la anterior que responsabiliza a los proveedores de garantizar la calidad de lo que venden y la informaci\u00f3n que implique cualquier transacci\u00f3n.<\/span><\/span><\/p>\n

Sin detalles de la nueva normativa<\/span><\/span><\/strong><\/h2>\n

Hasta el momento\u00a0 <\/span><\/span>no precisaron los cambios o ajustes que pondr\u00eda la Profeco en la nueva NOM<\/span><\/span><\/strong> que regular\u00e1 el eCommerce, solo adelantaron que implica su cumplimiento obligatorio a todos los que realicen operaciones comerciales en internet.<\/span><\/span><\/p>\n

La actual norma vigente detalla que\u00a0 <\/span><\/span>\u201cestablece las disposiciones a las que se sujetar\u00e1n todas aquellas personas f\u00edsicas o morales que en forma habitual o profesional ofrezcan, comercialicen o vendan bienes, productos o servicios, mediante el uso de medios electr\u00f3nicos, \u00f3pticos o de cualquier otra tecnolog\u00eda, con la finalidad de garantizar los derechos de los consumidores que realicen transacciones a trav\u00e9s de dichos medios,\u00a0 <\/span><\/span>procurando un marco legal equitativo, que facilite la realizaci\u00f3n de transacciones comerciales, otorgando certeza y seguridad jur\u00eddica a las mismas<\/span><\/span><\/strong> \u201d.<\/span><\/span><\/em><\/p>\n

C\u00f3digo de \u00c9tica y Nuevo Distintivo Digital: m\u00e1s formas de mantener al comprador online seguro<\/span><\/span><\/strong><\/h2>\n

Por otro lado, el anuncio de la NOM se realizo durante el lanzamiento de un nuevo Distintivo Digital Profeco y un C\u00f3digo de \u00c9tica en materia de Comercio Electr\u00f3nico realizado en conjunto con CONAR M\u00e9xico; <\/span>ambas\u00a0<\/span><\/span> herramientas adicionales destinadas a proteger a los consumidores de publicidad enga\u00f1osa y garantizarles una experiencia de compra online tranquila<\/span><\/span><\/strong> .<\/span><\/span><\/p>\n

En este sentido, adem\u00e1s de dictar ciertos lineamientos de\u00a0 <\/span><\/span>autorregulaci\u00f3n de acciones publicitarias digitales<\/span><\/span><\/strong> \u00a0dentro del C\u00f3digo de \u00c9tica, no dejaron caer la tarea solo en la responsabilidad de proveedores, sino que\u00a0<\/span><\/span> se aseguraron de ense\u00f1arle a los compradores en quienes pueden confiar por medio del nuevo Distintivo Digital<\/span><\/span><\/strong> .<\/span><\/span><\/p>\n

Este se trata de\u00a0 <\/span><\/span>un sello que se coloca en los sitios que cumplen con el c\u00f3digo de conducta apropiado en comercio online<\/span><\/span><\/strong>\u00a0y as\u00ed evitar que los consumidores compren productos en plataformas no seguras que luego puedan desaparecer al culminar una transacci\u00f3n y no responder cualquier demanda del comprador en la postventa.<\/p>\n

El mismo\u00a0 <\/span><\/span>se obtiene por medio de un tr\u00e1mite que valida su respeto a los derechos del consumidor<\/span><\/span><\/strong>\u00a0y reciben una imagen digital vigente por un a\u00f1o para plasmarla en el medio tecnol\u00f3gico de venta. Adem\u00e1s los comercios estar\u00e1n publicados en un padr\u00f3n de proveedores con el Distintivo para beneficiarlos de cara al consumidor.<\/p>\n

Fuente:<\/span><\/span><\/p>\n

Ramos, M. (2021d, 25 de marzo). <\/span>Profeco regular\u00e1 el eCommerce en M\u00e9xico: ya prepara la nueva NOM. <\/span>Recuperado 26 de marzo de 2021, de https:\/\/marketing4ecommerce.mx\/profeco-regulara-el-ecommerce-en-mexico-ya-prepara-la-nueva-nom\/?utm_source=news&utm_medium=mail&utm_campaign=newsm4c<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Las actividades comerciales electr\u00f3nicas est\u00e1n m\u00e1s activas que nunca, algo muy positivo para la econom\u00eda mexicana, sin embargo, entre m\u00e1s informaci\u00f3n las transacciones tambi\u00e9n las oportunidades de enga\u00f1os a consumidores. Por este motivo\u00a0 La Procuradur\u00eda Federal del Consumidor (Profeco)\u00a0 trabaja \u00a0en la creaci\u00f3n de una nueva norma obligatoria que regular\u00e1 el eCommerce \u00a0en el pa\u00eds […]<\/p>\n","protected":false},"author":1,"featured_media":22039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-22038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\nProfeco regular\u00e1 el eCommerce en M\u00e9xico: ya prepara la nueva NOM - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/profeco-regulara-el-ecommerce-en-mexico-ya-prepara-la-nueva-nom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profeco regular\u00e1 el eCommerce en M\u00e9xico: ya prepara la nueva NOM - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Las actividades comerciales electr\u00f3nicas est\u00e1n m\u00e1s activas que nunca, algo muy positivo para la econom\u00eda mexicana, sin embargo, entre m\u00e1s informaci\u00f3n las transacciones tambi\u00e9n las oportunidades de enga\u00f1os a consumidores. 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