{"id":22358,"date":"2021-04-23T12:54:47","date_gmt":"2021-04-23T18:54:47","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=22358"},"modified":"2021-04-23T12:54:47","modified_gmt":"2021-04-23T18:54:47","slug":"como-hacer-un-plan-de-inbound-marketing","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/como-hacer-un-plan-de-inbound-marketing\/","title":{"rendered":"C\u00f3mo hacer un plan de Inbound Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La presencia en internet no basta: en un mundo digitalizado se debe resaltar entre la competencia y llegar al publico objetivo.<strong>\u00a0Para lograr el \u00e9xito esperado la clave para lograrlo es contar con un plan de Inbound Marketing.<\/strong><!--more--><\/span><\/p>\n<div id=\"div-gpt-ad-1543924089924-0\" style=\"text-align: justify;\" data-google-query-id=\"CJOurpL9lPACFaw9AQodxK8ANA\">\n<div id=\"google_ads_iframe_\/1006480\/m4eMX_postmobile_0__container__\"><span style=\"color: #000000;\">Qu\u00e9 es el Inbound Marketing<\/span><\/div>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A la\u00a0<strong>metodolog\u00eda que permite establecer relaciones de confianza con los usuarios a trav\u00e9s de t\u00e9cnicas de marketing no intrusivas<\/strong>\u00a0se le conoce como Inbound Marketing. Su enfoque se basa en contenidos que cuentan con el beneficio extra de reforzar la reputaci\u00f3n como un experto en el sector.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">As\u00ed, la metodolog\u00eda Inbound\u00a0<strong>se divide en cuatro fases<\/strong>\u00a0para lograr atraer a los clientes:\u00a0<strong>Atraer, Convertir, Educar y cerrar y Deleitar.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Con estos pasos se logra atraer a los clientes a la marca, impactando en el momento y el lugar adecuados, y para ello se requiere dise\u00f1ar un plan de Inbound Marketing adecuado para tus objetivos.\u00a0<strong>Lo mejor es siempre contar con la ayuda de una\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.alohacreativos.com\/\">agencia de marketing digital especializada en Inbound<\/a>,<\/strong>\u00a0sin embargo, es indispensable conocer los pasos para su creaci\u00f3n.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3mo hacer un plan de Inbound Marketing<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Lo primero que necesitas para crear un plan de Inbound Marketing es\u00a0<strong>tener claro tus objetivos<\/strong>: qu\u00e9 es lo que buscas para atraer visitas, convertirlas en leads, en consumidores y finalmente lograr que sean evangelizadores de tu marca. Un punto muy importante es que sepas que\u00a0<strong>el contenido ser\u00e1 una parte central de tu plan de Inbound Marketing.<\/strong><\/span><\/p>\n<div style=\"text-align: justify;\">\n<div id=\"div-gpt-ad-1543924220871-0\" data-google-query-id=\"CKL4r5L9lPACFaw9AQodxK8ANA\">\n<div id=\"google_ads_iframe_\/1006480\/m4eMX_finpost_0__container__\"><span style=\"color: #000000;\">Los pasos para hacer tu plan de Inbound Marketing son:<\/span><\/div>\n<\/div>\n<\/div>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Crear tu buyer persona<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Por supuesto que lo m\u00e1s importante en cualquier acci\u00f3n de marketing es conocer a tu cliente potencial, a qui\u00e9n dirigir\u00e1s tus estrategias. En el Inbound Marketing se le denomina<strong>\u00a0Buyer persona, que es el arquetipo del cliente ideal.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Este perfil debe incluir su informaci\u00f3n de comportamiento y sociodemogr\u00e1fica. Puedes comenzar a crearlo respondiendo algunas preguntas base como \u00bfCu\u00e1l es la necesidad que cubre mi producto? \u00bfEn que sitios se informa mi p\u00fablico objetivo? \u00bfQu\u00e9 redes sociales utiliza con mayor frecuencia?<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Crea y optimiza tu blog<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Es un hecho: las web que tienen un blog tienen muchas m\u00e1s p\u00e1ginas indexadas, lo que significa\u00a0<strong>un incremento de las posibilidades de que tu buyer persona te encuentre al hacer una b\u00fasqueda<\/strong>, y de acuerdo con datos de Content Marketing Institute, un 61% de los\u00a0<a style=\"color: #000000;\" href=\"http:\/\/marketing4ecommerce.mx\/caracteristicas-de-los-principales-consumidores-online-a-nivel-mundial\/\">consumidores online<\/a>\u00a0realizaron una compra bas\u00e1ndose en las recomendaciones de un blog, as\u00ed que es muy obvia la decisi\u00f3n de contar con esta poderosa herramienta de marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Debes\u00a0<strong>definir el plan de contenidos bas\u00e1ndote en las necesidades e intereses de tu buyer persona<\/strong>. No olvides que la clave es publicar contenido original y optimizarlo para los buscadores.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Calendario y difusi\u00f3n de contenidos<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Al igual que la creaci\u00f3n de contenidos para tu blog,\u00a0<strong>se deben establecer contenidos para las redes sociales,<\/strong>\u00a0y claro, que estas lleven m\u00e1s leads a tus contenidos web. Aprovecha\u00a0<strong>el potencial de grupos en redes como Facebook o LinkedIn<\/strong>\u00a0para llegar a nuevos p\u00fablicos, e incluso destina algo de presupuesto a campa\u00f1as de publicidad, no olvides la segmentaci\u00f3n que debe apegarse lo m\u00e1s posible a tu buyer persona.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Crea landing pages, y formularios para lograr la conversi\u00f3n.<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Para lograr esta conversi\u00f3n existen tres elementos destacados:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Call to action<\/strong>: que logran captar la atenci\u00f3n del usuario.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Landing Page<\/strong>: son las p\u00e1ginas de aterrizaje donde los leads finalmente puedan convertirse.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Formularios<\/strong>: captan los datos de tus visitantes y lograr mantener el contacto con ellos para seguirlos en el embudo de ventas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Aprovecha tu sitio web al\u00a0<strong>ofrecer enviar newsletters<\/strong>\u00a0con contenido informativo, webinars, ebooks o cualquier otro formato que se adapte a las preferencias de tu buyer persona, env\u00eda descuentos, promociones e incluso felicitaciones de cumplea\u00f1os para logra su engagement.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Educar y fidelizar<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A trav\u00e9s de la automatizaci\u00f3n\u00a0<strong>puedes conectar con los usuarios en determinados momentos del embudo de compras de forma autom\u00e1tica<\/strong>. Debes definir cu\u00e1l ser\u00eda el recorrido que deben hacer para avanzar en este proceso.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Por medio de emails refuerza tu reputaci\u00f3n, aborda los principales problemas o dudas que podr\u00edan tener para lograr la conversi\u00f3n, y mu\u00e9strale lo mejor de ti, de tu cat\u00e1logo y c\u00f3mo logras cubrir sus necesidades.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Anal\u00edticas y m\u00e9tricas<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Es importante identificar\u00a0<strong>todas las acciones, contenidos y canales que han funcionado mejor en tu estrategia con el fin de reforzarlos<\/strong>: todos tus datos de visitas, ratios de conversiones, y abandonos, entre otros, te ayudar\u00e1n a comprender cada vez mejor a tu buyer persona.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Recuerda que la base de tu plan de Inbound marketing es lograr enamorar a tus clientes y mantenerlos como embajadores de tu marca, as\u00ed que saca el m\u00e1ximo provecho a tu plan.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Fuente:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Galeano, S. (2021e, abril 22). C\u00f3mo hacer un plan de Inbound Marketing. Recuperado 23 de abril de 2021, de https:\/\/marketing4ecommerce.mx\/como-hacer-un-plan-de-inbound-marketing\/?utm_source=news&amp;utm_medium=mail&amp;utm_campaign=newsm4c<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La presencia en internet no basta: en un mundo digitalizado se debe resaltar entre la competencia y llegar al publico objetivo.\u00a0Para lograr el \u00e9xito esperado la clave para lograrlo es contar con un plan de Inbound Marketing.<\/p>\n","protected":false},"author":1,"featured_media":22359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-22358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer un plan de Inbound Marketing - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/como-hacer-un-plan-de-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer un plan de Inbound Marketing - 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