{"id":22452,"date":"2021-04-29T13:56:59","date_gmt":"2021-04-29T19:56:59","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=22452"},"modified":"2021-04-29T13:57:34","modified_gmt":"2021-04-29T19:57:34","slug":"la-publicidad-en-el-ecosistema-gaming","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/videojuegos\/la-publicidad-en-el-ecosistema-gaming\/","title":{"rendered":"La publicidad en el ecosistema gaming"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Fedro tiene 13 a\u00f1os, en su tiempo libre ve servicios de streaming, le gusta mucho la m\u00fasica (practica piano y ukulele), y disfruta jugar videojuegos, pasatiempo que comparte con su hermana de 9 a\u00f1os, primo de 24 a\u00f1os, y en l\u00ednea con sus amigos de la secundaria.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le gustan los libros de terror, pero \u00e9l ya no lee revistas, menos peri\u00f3dicos, apenas conoce qu\u00e9 es la tele p\u00fablica, tampoco escucha radio, sus principales medios de informaci\u00f3n YouTube e Instagram (a\u00fan no le permiten tener Facebook) con canales principalmente de videojuegos . <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sin duda para las marcas llegar a estas generaciones es un reto, pero el espacio que abre el\u00a0 <\/span><\/span><\/span><\/span><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">juego<\/span><\/span><\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0puede ser una gran oportunidad.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Seg\u00fan Digital Weeks, M\u00e9xico es el pa\u00eds de Am\u00e9rica latina m\u00e1s importante en el mercado de gaming, con 63 millones de personas que juegan. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hecho que lo ubica como el 12 \u00b0 pa\u00eds que m\u00e1s gasta en este rubro, industria con un valor de mercado de 32 mil millones de pesos.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En el 2019 el mercado de los videojuegos en M\u00e9xico estaba valorado en 30,848 millones de pesos. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A ra\u00edz de la pandemia del\u00a0 <\/span><\/span><\/span><\/span><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">COVID-19<\/span><\/span><\/span><\/span><\/b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , con el confinamiento, se esperaba que en el 2020 generara 22% m\u00e1s ingresos que en 2019.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El gaming al ser una actividad que cada vez capta m\u00e1s fieles adeptos y tener gran alcance (con eventos como torneos o conciertos virtuales que son vistos por millones de personas en todo el mundo), sin duda representa una buena oportunidad para la publicidad de las marcas .<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1619548447_20200310214913-Depositphotos-164812330-l-20151.jpg?width=1000\" alt=\"\" \/><\/p>\n<p style=\"text-align: justify;\"><sup><i><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Imagen: Depositphotos.com<\/span><\/span><\/span><\/span><\/i><\/sup><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tambi\u00e9n son relevantes las transmisiones en vivo de influencer jugando en Twitch o YouTube, quienes son patrocinados por marcas. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Se sabe que el 77% de los jugadores han buscado sus recomendaciones para avanzar de nivel.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Seg\u00fan estudio de IAB M\u00e9xico: \u201cel 60% de los internautas declara haber visto publicidad en diferentes categor\u00edas de juegos, sin embargo; <\/span><span style=\"vertical-align: inherit;\">el jugador presta menos atenci\u00f3n a la publicidad que el internauta promedio, y 4 de 10 usuarios mencionan que la publicidad es invasiva. <\/span><span style=\"vertical-align: inherit;\">Aunque 5 de cada 10 usuarios est\u00e1n dispuestos a ver publicidad mientras juegan, el 44% ser\u00eda s\u00f3lo un cambio de alguna recompensa \u201d.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En tanto, el espacio de gaming cambia a diversos dispositivos y entornos hiperconectados, lo que permite crear nuevos lazos en un ecosistema cada vez m\u00e1s diverso, evolucionando a diferentes modalidades como los eSports o el desarrollo de grupo y comunidades, con el fin del entretenimiento o socializar, as\u00ed las oportunidades a explorar para las marcas crecen.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Es claro que las empresas deber\u00e1n entender a los gamers como Fedro para poder posicionarse en sus preferencias, con campa\u00f1as que compartan sus pasiones y lenguaje.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Fuente:<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Leslie, I. (28 de abril de 2021). <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La publicidad en el ecosistema gaming. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Recuperado 29 de abril de 2021, de https:\/\/www.entrepreneur.com\/article\/370521<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fedro tiene 13 a\u00f1os, en su tiempo libre ve servicios de streaming, le gusta mucho la m\u00fasica (practica piano y ukulele), y disfruta jugar videojuegos, pasatiempo que comparte con su hermana de 9 a\u00f1os, primo de 24 a\u00f1os, y en l\u00ednea con sus amigos de la secundaria. Le gustan los libros de terror, pero \u00e9l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369],"tags":[],"class_list":["post-22452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videojuegos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicidad en el ecosistema gaming - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/videojuegos\/la-publicidad-en-el-ecosistema-gaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad en el ecosistema gaming - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Fedro tiene 13 a\u00f1os, en su tiempo libre ve servicios de streaming, le gusta mucho la m\u00fasica (practica piano y ukulele), y disfruta jugar videojuegos, pasatiempo que comparte con su hermana de 9 a\u00f1os, primo de 24 a\u00f1os, y en l\u00ednea con sus amigos de la secundaria. 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