{"id":22600,"date":"2021-05-06T11:25:15","date_gmt":"2021-05-06T17:25:15","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=22600"},"modified":"2021-05-06T11:28:32","modified_gmt":"2021-05-06T17:28:32","slug":"como-crear-un-cuadro-de-mando-o-dashboard-para-ecommerce-y-como-usarlo-bien","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/como-crear-un-cuadro-de-mando-o-dashboard-para-ecommerce-y-como-usarlo-bien\/","title":{"rendered":"C\u00f3mo crear un cuadro de mando o dashboard para eCommerce (y c\u00f3mo usarlo bien)"},"content":{"rendered":"

Como ya dijimos en\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>nuestro art\u00edculo sobre KPIs<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> , se calculan a partir de datos de seguimiento de diversas fuentes, y, en teor\u00eda, deben ser elaborados ‘ad hoc’ a partir de una estrategia\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>para ver si nuestros objetivos se cumplen o no. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong>\u00a0Es decir, los dashboard de dos empresas distintas probablemente utilizar\u00e1n diferentes indicadores.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Dicho esto,\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>hay una serie de caracter\u00edsticas comunes a todos los tipos de dashboard para eCommerce<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> , ya que todos los eCommerce tienen un \u00faltimo objetivo com\u00fan, que es vender productos. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>La idea de este art\u00edculo no es presentar un tablero que pueda empezar a utilizar ya, sino dar una idea para que cada uno pueda empezar a construir el suyo propio,\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>de acuerdo con los objetivos estrat\u00e9gicos que se haya marcado.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/p>\n

Por tanto, si no existen estos objetivos estrat\u00e9gicos tener un tablero \u00abgeneralista\u00bb nos ser\u00e1 \u00fatil, pero ni la cuarta parte de lo que ser\u00eda si tuvi\u00e9ramos una estrategia definida. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Es importante tener claros los datos que necesitamos.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Creando el dashboard para eCommerce<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

Como todo el mundo sabe, o deber\u00eda al menos, las ventas en eCommerce no llegan solas. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>No basta con crear nuestra tienda online, colgarla y mantenar cat\u00e1logos actualizados y precios. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>En este error caemos muchas veces:\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>consumimos todo el presupuesto inicial en la creaci\u00f3n de la web y no destinamos una parte\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong> (que deber\u00eda ser importante) <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0a elaborar y ejecutar un plan estrat\u00e9gico de marketing.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/p>\n

Vamos a definir unas\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>condiciones de partida:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/p>\n