{"id":22940,"date":"2021-06-02T08:44:24","date_gmt":"2021-06-02T14:44:24","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=22940"},"modified":"2021-06-02T08:44:37","modified_gmt":"2021-06-02T14:44:37","slug":"10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/","title":{"rendered":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>La\u00a0escritura del email\u00a0cuando realizas una\u00a0acci\u00f3n de Email Marketing\u00a0es clave para que tu destinatario preste inter\u00e9s. Aqu\u00ed indicamos\u00a010 claves de redacci\u00f3n\u00a0para que aumentes tus conversiones.<\/strong><!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Lo que se dice es fundamental<\/strong>\u00a0cuando env\u00edas un correo electr\u00f3nico,\u00a0<strong>adem\u00e1s del c\u00f3mo<\/strong>. Las siguientes claves sirven para utilizar con una\u00a0<a style=\"color: #000000;\" href=\"https:\/\/demo.mittum.com\/envios-gratis\/\"><strong>herramienta de email gratuita<\/strong><\/a>, as\u00ed que depender\u00e1n de tu ingenio y buen hacer:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"1_Escribe_una_linea_de_asunto_atractiva\" class=\"ez-toc-section\"><\/span>1. Escribe una l\u00ednea de asunto atractiva<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Empieza fuerte y haz que presten atenci\u00f3n<\/strong>. Recuerda que si el lector no ve interesante esta parte, no leer\u00e1 el correo. Por lo tanto, busca un asunto que impacte, pero sin mentir ni parecer sensacionalista, as\u00ed que\u00a0<a style=\"color: #000000;\" href=\"https:\/\/carlosguerraterol.com\/elementos-claves-campana-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>evita las exclamaciones<\/strong>\u00a0<\/a>e incluye may\u00fasculas solo si es necesario.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"2_Lo_bueno_si_es_breve_dos_veces_bueno\" class=\"ez-toc-section\"><\/span>2. Lo bueno, si es breve, dos veces bueno<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Es fundamental que<strong>\u00a0no escribas m\u00e1s de lo imprescindible<\/strong>. Lo que te recomendamos es que las\u00a0<strong>frases sean cortas<\/strong>, as\u00ed como\u00a0<strong>los p\u00e1rrafos<\/strong>. La vista y el cerebro humano tienden a desconectar ante textos excesivamente largos. Y recuerda que el destinatario valora su tiempo.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"3_Se_original_pero_sin_pasarte\" class=\"ez-toc-section\"><\/span>3. S\u00e9 original (pero sin pasarte)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>La chispa puede ayudar<\/strong>\u00a0a que el lector se interese por lo que le explicas. Ahora bien, hay que\u00a0<strong>modular el ingenio<\/strong>\u00a0en funci\u00f3n de tu destinatario. Este recurso es un arma de doble filo, as\u00ed que la innovaci\u00f3n ha de hacerse con conocimiento de causa. El target joven, por lo general, es m\u00e1s receptivo a un lenguaje original y coloquial.<\/span><\/p>\n<div style=\"text-align: justify;\">\n<div><span style=\"color: #000000;\"><span class=\"ctaText\">Tambi\u00e9n te puede interesar \ud83d\udc49<\/span>\u00a0\u00a0<span class=\"postTitle\">Hablamos de las spam words en Email Marketing y de c\u00f3mo evitarlas<\/span><\/span><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"4_Crea_urgencia\" class=\"ez-toc-section\"><\/span>4. Crea urgencia<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El\u00a0<strong>recurso a la urgencia<\/strong>\u00a0es un cl\u00e1sico\u2026 pero sigue funcionando. La idea es realizar una\u00a0<strong>oferta limitada en el tiempo o un descuento<\/strong>\u00a0para que el destinatario se tenga que decantar. Esta opci\u00f3n, utilizada con moderaci\u00f3n, puede funcionar en la escritura. Por ejemplo, \u00abesta oferta acaba el d\u00eda X\u00bb. Lo que s\u00ed has de hacer es\u00a0<strong>evitar palabras omo \u00abahora\u00bb, \u00aburgente\u00bb o \u00abaprovecha hoy\u00bb<\/strong>, consideradas como\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.net\/como-evitar-las-spam-words\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>spam words<\/strong><\/a>.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"5_No_divagues\" class=\"ez-toc-section\"><\/span>5. No divagues<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las personas a las que les gusta escribir corren este riesgo, el de gustarse demasiado. Recuerda que tu destinatario no est\u00e1 dispuesto a perder el tiempo. Por lo tanto,<strong>\u00a0ve al grano siempre\u00a0<\/strong>y c\u00ed\u00f1ete a lo que quieres comunicar.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"6_Incluye_enlaces_si_aportan_algo\" class=\"ez-toc-section\"><\/span>6. Incluye enlaces si aportan algo<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Los enlaces<\/strong>\u00a0en un correo son una opci\u00f3n que puedes utilizar si estos aportan algo. Por ejemplo,\u00a0<strong>enlazar a una landing<\/strong>\u00a0para contratar o comprar un servicio es una posibilidad, sobre todo si el destinatario no lo ha hecho antes. En algunos casos, tambi\u00e9n puedes proporcionar un enlace interno para que ampl\u00ede su informaci\u00f3n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"7_Acaba_con_una_llamada_a_la_accion\" class=\"ez-toc-section\"><\/span>7. Acaba con una llamada a la acci\u00f3n<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El call-to-action es imprescindible en todo correo electr\u00f3nico que est\u00e9 destinado a la venta. En definitiva, se trata de animar a una persona a la compra de un producto o contrataci\u00f3n de un servicio. La<strong>\u00a0llamada a la acci\u00f3n<\/strong>\u00a0ha de ser<strong>\u00a0breve y concreta.<\/strong>\u00a0Y, sobre todo, intenta llegar a tu destinatario y tocarle la fibra sensible.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"8_Firma_con_tu_nombre\" class=\"ez-toc-section\"><\/span>8. Firma con tu nombre<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Los<strong>\u00a0correos personalizados<\/strong>\u00a0aumentan la conversi\u00f3n, y esto implica\u00a0<strong>incluir el nombre y el cargo corporativo<\/strong>\u00a0en algunos casos. Aunque esto no es tan habitual en un eCommerce, s\u00ed es imprescindible si te dedicas a labores comerciales personalizadas.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"9_Incluye_tus_redes_sociales\" class=\"ez-toc-section\"><\/span>9. Incluye tus redes sociales<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las redes sociales son un elemento que forma parte ya de las empresas. El usuario quiere que le dejes interactuar, as\u00ed que\u00a0<strong>incluye siempre tus redes sociales corporativas<\/strong>, tengas las que tengas. La condici\u00f3n\u00a0<em>sine qua non<\/em>\u00a0es que las mantengas actualizadas.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span id=\"10_Ten_a_la_vista_el_enlace_para_darse_de_baja\" class=\"ez-toc-section\"><\/span>10. Ten a la vista el enlace para darse de baja<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La\u00a0<strong>legislaci\u00f3n de Protecci\u00f3n de Datos<\/strong>\u00a0obliga a que permitas\u00a0<strong>darse de baja a un destinatario<\/strong>\u00a0y a que lo encuentre f\u00e1cilmente. Pero es que, adem\u00e1s, facilitar esta opci\u00f3n, aunque no lo parezca,\u00a0<strong>genera confianza<\/strong>\u00a0porque transmites transparencia.\u00a0<strong>Incluye esta posibilidad al final del correo<\/strong>, ganar\u00e1s credibilidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Las t\u00e9cnicas de redacci\u00f3n, tanto estil\u00edsticas como de informaci\u00f3n, ayudar\u00e1n a tener\u00a0<strong>m\u00e1s conversiones<\/strong>. Estas\u00a0<strong>claves de redacci\u00f3n<\/strong>\u00a0de<a style=\"color: #000000;\" href=\"https:\/\/mittum.com\/\"><strong>\u00a0email marketing para PYMES<\/strong><\/a>\u00a0marcar\u00e1n la diferencia.<\/span><\/p>\n<p>Fuente:<\/p>\n<p>Grandio, X. (2021, 27 mayo). 10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing. Recuperado 2 de junio de 2021, de https:\/\/mittum.com\/claves-de-redaccion\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0escritura del email\u00a0cuando realizas una\u00a0acci\u00f3n de Email Marketing\u00a0es clave para que tu destinatario preste inter\u00e9s. Aqu\u00ed indicamos\u00a010 claves de redacci\u00f3n\u00a0para que aumentes tus conversiones.<\/p>\n","protected":false},"author":1,"featured_media":22941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-22940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"La\u00a0escritura del email\u00a0cuando realizas una\u00a0acci\u00f3n de Email Marketing\u00a0es clave para que tu destinatario preste inter\u00e9s. Aqu\u00ed indicamos\u00a010 claves de redacci\u00f3n\u00a0para que aumentes tus conversiones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T14:44:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T14:44:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing\",\"datePublished\":\"2021-06-02T14:44:24+00:00\",\"dateModified\":\"2021-06-02T14:44:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\"},\"wordCount\":745,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg\",\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\",\"name\":\"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg\",\"datePublished\":\"2021-06-02T14:44:24+00:00\",\"dateModified\":\"2021-06-02T14:44:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg\",\"contentUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/otech.uaeh.edu.mx\/noti\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#website\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/\",\"name\":\"Observatorio Tecnol\u00f3gico de Hidalgo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/otech.uaeh.edu.mx\/noti\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\",\"name\":\"Observatorio Tecnol\u00f3gico de Hidalgo\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2025\/11\/Logo-circulo.png\",\"contentUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2025\/11\/Logo-circulo.png\",\"width\":250,\"height\":250,\"caption\":\"Observatorio Tecnol\u00f3gico de Hidalgo\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/observatoriouaeh\",\"https:\/\/x.com\/OBSERVATORIOEH\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/08dd17208ee6a9e87c5a01c0a5f4c96c8ed24bf05e625630929b5b6a7c1ffa5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/08dd17208ee6a9e87c5a01c0a5f4c96c8ed24bf05e625630929b5b6a7c1ffa5f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo","og_description":"La\u00a0escritura del email\u00a0cuando realizas una\u00a0acci\u00f3n de Email Marketing\u00a0es clave para que tu destinatario preste inter\u00e9s. Aqu\u00ed indicamos\u00a010 claves de redacci\u00f3n\u00a0para que aumentes tus conversiones.","og_url":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/","og_site_name":"Observatorio Tecnol\u00f3gico de Hidalgo","article_publisher":"https:\/\/www.facebook.com\/observatoriouaeh","article_published_time":"2021-06-02T14:44:24+00:00","article_modified_time":"2021-06-02T14:44:37+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@OBSERVATORIOEH","twitter_site":"@OBSERVATORIOEH","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#article","isPartOf":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/"},"author":{"name":"admin","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c"},"headline":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing","datePublished":"2021-06-02T14:44:24+00:00","dateModified":"2021-06-02T14:44:37+00:00","mainEntityOfPage":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/"},"wordCount":745,"commentCount":0,"publisher":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#organization"},"image":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg","articleSection":["eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/","url":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/","name":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing - Observatorio Tecnol\u00f3gico de Hidalgo","isPartOf":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#website"},"primaryImageOfPage":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg","datePublished":"2021-06-02T14:44:24+00:00","dateModified":"2021-06-02T14:44:37+00:00","breadcrumb":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#primaryimage","url":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg","contentUrl":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2021\/06\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/10-claves-de-redaccion-infalibles-para-incrementar-tu-conversion-en-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/otech.uaeh.edu.mx\/noti\/"},{"@type":"ListItem","position":2,"name":"10 claves de redacci\u00f3n infalibles para incrementar tu conversi\u00f3n en email marketing"}]},{"@type":"WebSite","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#website","url":"https:\/\/otech.uaeh.edu.mx\/noti\/","name":"Observatorio Tecnol\u00f3gico de Hidalgo","description":"","publisher":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/otech.uaeh.edu.mx\/noti\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#organization","name":"Observatorio Tecnol\u00f3gico de Hidalgo","url":"https:\/\/otech.uaeh.edu.mx\/noti\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/logo\/image\/","url":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2025\/11\/Logo-circulo.png","contentUrl":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2025\/11\/Logo-circulo.png","width":250,"height":250,"caption":"Observatorio Tecnol\u00f3gico de Hidalgo"},"image":{"@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/observatoriouaeh","https:\/\/x.com\/OBSERVATORIOEH"]},{"@type":"Person","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/08dd17208ee6a9e87c5a01c0a5f4c96c8ed24bf05e625630929b5b6a7c1ffa5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08dd17208ee6a9e87c5a01c0a5f4c96c8ed24bf05e625630929b5b6a7c1ffa5f?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/otech.uaeh.edu.mx\/noti\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/posts\/22940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/comments?post=22940"}],"version-history":[{"count":1,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/posts\/22940\/revisions"}],"predecessor-version":[{"id":22942,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/posts\/22940\/revisions\/22942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/media\/22941"}],"wp:attachment":[{"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/media?parent=22940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/categories?post=22940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otech.uaeh.edu.mx\/noti\/wp-json\/wp\/v2\/tags?post=22940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}