{"id":23034,"date":"2021-06-07T09:19:33","date_gmt":"2021-06-07T15:19:33","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=23034"},"modified":"2021-06-07T09:20:28","modified_gmt":"2021-06-07T15:20:28","slug":"el-hotsale-2021-tuvo-un-35-mas-de-consumidores-online-hogar-electronicos-y-deportes-fueron-las-categorias-favoritas","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/el-hotsale-2021-tuvo-un-35-mas-de-consumidores-online-hogar-electronicos-y-deportes-fueron-las-categorias-favoritas\/","title":{"rendered":"El HotSale 2021 tuvo un 35% m\u00e1s de consumidores online: Hogar, Electr\u00f3nicos y Deportes fueron las categor\u00edas favoritas"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/crecimiento-del-ecommerce-en-mexico-81-amvo\/\">impulso que el eCommerce ha tenido<\/a>\u00a0debido al confinamiento\u00a0<strong>ha demostrado que lleg\u00f3 para quedarse,<\/strong> a pesar de que las medidas sanitarias poco a poco se vayan relajando.<!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Y para muestra basta un bot\u00f3n: de acuerdo con los datos compartidos con el optimizador financiero Fintonic,\u00a0<strong>el n\u00famero de\u00a0<a style=\"color: #000000;\" href=\"http:\/\/marketing4ecommerce.mx\/caracteristicas-de-los-principales-consumidores-online-a-nivel-mundial\/\">consumidores online<\/a>\u00a0que aprovecharon la \u00faltima edici\u00f3n del Hot Sale se increment\u00f3 un 35%,<\/strong>\u00a0adem\u00e1s de que se mostr\u00f3 un aumento en su consumo a pesar de que la edici\u00f3n anterior dur\u00f3 11 d\u00edas comparado con los 9 de esta jornada de descuentos.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u00e1s consumidores online y mayor ticket de venta promedio: los resultados preliminares del Hot Sale 2021<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La compa\u00f1\u00eda\u00a0<a style=\"color: #000000;\" href=\"https:\/\/businessinsider.mx\/consumo-mexicanos-hot-sale-2021\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u00a0asegura<\/a>\u00a0que este crecimiento sucedi\u00f3\u00a0<strong>debido a que existe una \u00abeconom\u00eda m\u00e1s din\u00e1mica y resiliente este a\u00f1o\u00bb,<\/strong>\u00a0as\u00ed como por un aumento en el n\u00famero de personas que han decidido comprar por primera vez en los diferentes eCommerce.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Fintonic analiz\u00f3 el gasto y comportamiento de compra de los consumidores online mexicanos del 23 al 31 de mayo, per\u00edodo que comprendi\u00f3 el Hot Sale 2021, y encontr\u00f3 que\u00a0<strong>49,234 personas adquirieron productos durante esta \u00faltima temporada de rebajas,<\/strong>\u00a0contra los 36,456 personas que se registraron durante la edici\u00f3n del Hot Sale en 2020.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Hogar: la categor\u00eda m\u00e1s destacada durante el Hot Sale 2021<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El 23 de mayo, primer d\u00eda del Hot Sale 2021,\u00a0<strong>la categor\u00eda que present\u00f3 el mayor gasto fue Hogar, con un ticket promedio de 3,040 pesos,<\/strong> seguida por Electr\u00f3nicos, con un ticket de 1,780 pesos y para cerrar la tercia, Deportes con 1,500 pesos en promedio.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Para el 31 de mayo, el \u00faltimo d\u00eda del Hot Sale 2021, el mayor gasto fue para la categor\u00eda Electr\u00f3nicos (5,300 pesos en promedio) seguida con las Tiendas Departamentales (2,040 pesos) y Hogar en \u00faltimo puesto (1,677 pesos).<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Se reporta un incremento general en las ventas durante el Hot Sale<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Al cierre del Hot Sale 2021\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/como-vender-por-internet-sin-morir-en-el-intento-crea-tu-ecommerce-e-impulsa-tus-ventas-en-linea\/\">Tiendanube,<\/a>\u00a0la plataforma de soluciones de eCommerce,\u00a0<strong>registr\u00f3 un incremento de ventas del 98.4% a comparaci\u00f3n con la edici\u00f3n 2020.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Su ticket promedio durante la campa\u00f1a de descuentos fue de\u00a0<strong>1,150 pesos<\/strong>\u00a0y de nueva cuenta las categor\u00edas m\u00e1s demandadas fueron\u00a0<strong>Electr\u00f3nica y, Tecnolog\u00eda, con 68.7% de las ventas, Salud y Belleza con el 12.1%,<\/strong> y por otro lado, Decoraci\u00f3n y Hogar se mantuvo como la categor\u00eda con el ticket promedio m\u00e1s alto con 12,000 pesos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/checkout-pro-de-mercado-pago\/\">Mercado Pago<\/a>\u00a0fue\u00a0<strong>el m\u00e9todo de pago m\u00e1s utilizado (43.5%),<\/strong>\u00a0seguido de PayPal (40.2%), y un punto interesante es que el 47.9% de las ventas se realizaron con env\u00edo gratis, un beneficio que m\u00e1s consumidores buscan. Un dato importante m\u00e1s es que\u00a0<strong>el 71.3% de las ventas se realizaron a trav\u00e9s de dispositivos m\u00f3viles.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En cuanto a las tiendas f\u00edsicas, de acuerdo con la empresa de an\u00e1lisis\u00a0<a style=\"color: #000000;\" href=\"https:\/\/getin.mx\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u00a0Getin<\/a>, d<strong>urante el Hot Sale presentaron un 40% m\u00e1s de afluencia que el promedio de todas las semanas de lo que va del 2021,<\/strong>\u00a0mientras la inteci\u00f3n de compra en tiendas f\u00edsicas se increment\u00f3 un 45% en comparaci\u00f3n a la edici\u00f3n del Hot Sale 2019.<\/span><\/p>\n<p>Fuente:<\/p>\n<p>Galeano, S. (2021a, junio 3). El HotSale 2021 tuvo un 35% m\u00e1s de consumidores online: Hogar, Electr\u00f3nicos y Deportes fueron las categor\u00edas favoritas. Recuperado 7 de junio de 2021, de https:\/\/marketing4ecommerce.mx\/el-hotsale-2021-tuvo-un-35-mas-de-consumidores-online\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0impulso que el eCommerce ha tenido\u00a0debido al confinamiento\u00a0ha demostrado que lleg\u00f3 para quedarse, a pesar de que las medidas sanitarias poco a poco se vayan relajando.<\/p>\n","protected":false},"author":1,"featured_media":23035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-23034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El HotSale 2021 tuvo un 35% m\u00e1s de consumidores online: Hogar, Electr\u00f3nicos y Deportes fueron las categor\u00edas favoritas - Observatorio 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