{"id":23584,"date":"2021-07-09T09:35:29","date_gmt":"2021-07-09T15:35:29","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=23584"},"modified":"2021-07-09T09:37:30","modified_gmt":"2021-07-09T15:37:30","slug":"tecnicas-de-lead-generation-y-email-marketing","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/tecnicas-de-lead-generation-y-email-marketing\/","title":{"rendered":"T\u00e9cnicas de lead generation y email marketing"},"content":{"rendered":"

Las principales t\u00e9cnicas de lead generation y email marketing<\/span><\/h2>\n

La\u00a0generaci\u00f3n de leads<\/strong>\u00a0es fundamental para\u00a0aumentar las ventas<\/strong>, y qu\u00e9 duda cabe que aqu\u00ed entra la pericia. M\u00e1s all\u00e1 del producto o servicio que ofrezcas, s\u00ed hay algunas\u00a0t\u00e9cnicas \u00fatiles.<\/strong>\u00a0Nosotros destacamos las siguientes pr\u00e1cticas de lead generation:<\/span><\/p>\n

<\/span>1. Puntuaci\u00f3n de clientes potenciales<\/span><\/h3>\n

La\u00a0puntuaci\u00f3n de clientes potenciales<\/strong>\u00a0es el m\u00e9todo para clasificar correctamente tu target por preferencias. No est\u00e1 de m\u00e1s realizar esta acci\u00f3n porque sabr\u00e1s cu\u00e1les son aquellos\u00a0clientes potenciales en los que enfocar tus esfuerzos<\/strong>.<\/span><\/p>\n

Esto es relevante porque muchos leads pueden no ser de calidad y ah\u00ed perder\u00edas el tiempo. A partir de las interacciones puedes saber con qui\u00e9n tienes m\u00e1s posibilidades cuando realices tus acciones de Email Marketing.<\/span><\/p>\n

<\/span>2. L\u00ednea de asunto llamativa y veraz<\/span><\/h3>\n

La\u00a0l\u00ednea de asunto<\/strong>\u00a0es clave para que llames la atenci\u00f3n de tus potenciales clientes. Para ello, tienes que preocuparte por redactar un\u00a0mensaje llamativo, veraz y breve<\/strong>\u00a0en tus\u00a0p\u00e1ginas, blogs\u00a0<\/strong>y\u00a0landings<\/strong>. Esto te ayudar\u00e1 a conseguir el correo electr\u00f3nico o la subscripci\u00f3n.<\/span><\/p>\n

Los\u00a0emojis<\/strong>, las\u00a0negritas<\/strong>\u00a0o los\u00a0s\u00edmbolos de exclamaci\u00f3n<\/strong>\u00a0ayudar\u00e1n a generar ese impacto. A la larga, ser\u00e1 m\u00e1s f\u00e1cil para conseguir nuevos leads.<\/span><\/p>\n

<\/span>3. Ofrecer obsequios o descuentos<\/span><\/h3>\n

Ofrecer algo a cambio del correo electr\u00f3nico es una acci\u00f3n cl\u00e1sica, pero que sigue funcionando. Puedes\u00a0dar un regalo como un ebook u ofrecer un descuento<\/strong>\u00a0a cambio del lead, porque mucha gente lo considerar\u00e1 un valor.<\/span><\/p>\n

\n
Tambi\u00e9n te puede interesar \ud83d\udc49<\/span>\u00a0\u00a0RGPD en el email marketing: Aspectos a tener en cuenta para evitar sanciones<\/span><\/span><\/div>\n<\/div>\n

Ahora bien, para que valga la pena, aseg\u00farate de que el regalo est\u00e1 relacionado con lo que comercializas. Recuerda que el objetivo es que se apunte gente que pueda estar interesada.<\/span><\/p>\n

<\/span>4. Fomentar las sinergias entre correo electr\u00f3nico y redes sociales<\/span><\/h3>\n

Las\u00a0redes sociales<\/strong>\u00a0son una buena forma de generar leads, tom\u00e1ndolas como\u00a0bander\u00edn de enganche<\/strong>. Recuerda que es m\u00e1s f\u00e1cil conseguir que alguien sea seguidor en\u00a0Facebook, Linkedin, Instagram, Tik Tok\u00a0<\/strong>o\u00a0Twitter<\/strong>\u00a0que el que d\u00e9 un correo electr\u00f3nico. No est\u00e1 de m\u00e1s, pues, que tengas presente esta cuesti\u00f3n.<\/span><\/p>\n

La clave, en estos casos, es que te sepas\u00a0adaptar a las caracter\u00edsticas de tu target<\/strong>. Como se puede ver en el\u00a0estudio IAB de Redes Sociales de Elogia 2021<\/strong><\/a>, hay redes sociales en auge y otras m\u00e1s propias de determinados colectivos etarios.<\/span><\/p>\n

<\/span>5. Cierra algunos contenidos<\/span><\/h3>\n

Esta es una\u00a0estrategia<\/strong>\u00a0que ya est\u00e1n aplicando la\u00a0mayor\u00eda de los medios de comunicaci\u00f3n de prensa escrita espa\u00f1oles<\/strong>. La idea es que ofrezcas unos\u00a0contenidos gratuitos<\/strong>\u00a0y que, para\u00a0acceder a m\u00e1s, tengan que suscribirse<\/strong>. Esta es una buena forma de generar un lead de calidad e interesado en tu producto.<\/span><\/p>\n

Esta estrategia se est\u00e1 dando, sobre todo, en la\u00a0prensa generalista diaria<\/strong>. Cabeceras como\u00a0\u00abEl Mundo\u00bb, \u00abEl Pa\u00eds\u00bb, \u00abABC\u00bb\u00a0<\/strong>o\u00a0\u00abLa Vanguardia\u00bb<\/strong>\u00a0permiten un n\u00famero limitado de lecturas gratuitas.<\/span><\/p>\n

<\/span>6. Genera contenidos de calidad<\/span><\/h3>\n

La generaci\u00f3n de\u00a0contenidos de calidad<\/strong><\/a>\u00a0es otra de las cuestiones principales para\u00a0conseguir un lead<\/strong>. Para ello, conviene que sepas cu\u00e1l es tu\u00a0target id\u00f3neo<\/strong>\u00a0y que utilices el\u00a0lenguaje adecuado<\/strong>. Esto, a medio plazo, aumentar\u00e1 las posibilidades de que suscripciones y, a la larga, de conversi\u00f3n.<\/span><\/p>\n

Por otra parte, conviene se\u00f1alar que\u00a0esta pauta general tienes que aplicarla<\/strong>, tambi\u00e9n, en tus\u00a0acciones de Email Marketing<\/strong>. Recuerda que, si dejas de enviar contenidos de inter\u00e9s, aumentar\u00e1 la tasa de bajas.<\/span><\/p>\n

<\/span>7. Fomenta las subscripciones de terceros<\/span><\/h3>\n

Las\u00a0subscripciones de terceros<\/strong>\u00a0son otra de las alternativas de generaci\u00f3n de leads. Esto es, que personas que forman parte de tu\u00a0lista de correos o newsletters<\/strong>\u00a0inviten a terceras que lo hagan. En este caso, una\u00a0oferta<\/strong>\u00a0puede ayudar a que tus subscriptores se animen.<\/span><\/p>\n

Fuente:<\/p>\n

Grandio, X. (2021f, julio 8). Lead generation y email marketing, t\u00e9cnicas para mejorar resultados. Recuperado 9 de julio de 2021, de https:\/\/mittum.com\/lead-generation-y-email-marketing\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Las principales t\u00e9cnicas de lead generation y email marketing La\u00a0generaci\u00f3n de leads\u00a0es fundamental para\u00a0aumentar las ventas, y qu\u00e9 duda cabe que aqu\u00ed entra la pericia. M\u00e1s all\u00e1 del producto o servicio que ofrezcas, s\u00ed hay algunas\u00a0t\u00e9cnicas \u00fatiles.\u00a0Nosotros destacamos las siguientes pr\u00e1cticas de lead generation:<\/p>\n","protected":false},"author":1,"featured_media":23585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-23584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"\nT\u00e9cnicas de lead generation y email marketing - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/tecnicas-de-lead-generation-y-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas de lead generation y email marketing - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Las principales t\u00e9cnicas de lead generation y email marketing La\u00a0generaci\u00f3n de leads\u00a0es fundamental para\u00a0aumentar las ventas, y qu\u00e9 duda cabe que aqu\u00ed entra la pericia. 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