{"id":24308,"date":"2021-08-31T12:12:08","date_gmt":"2021-08-31T18:12:08","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=24308"},"modified":"2021-08-31T12:12:40","modified_gmt":"2021-08-31T18:12:40","slug":"apps-moviles-de-educacion-crecen-54-en-instalaciones-y-40-en-ingresos-en-mexico-app-annie","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/agua\/apps-moviles-de-educacion-crecen-54-en-instalaciones-y-40-en-ingresos-en-mexico-app-annie\/","title":{"rendered":"Apps m\u00f3viles de educaci\u00f3n crecen 54% en instalaciones y 40% en ingresos en M\u00e9xico (App Annie)"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El mercado de las aplicaciones est\u00e1 creciendo a gran escala en el mundo, y espec\u00edficamente\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">en M\u00e9xico es mucho mayor su desarrollo,\u00a0<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> por lo que nos hemos convertido en el pa\u00eds hispanoamericano\u00a0 <\/span><\/span><\/span><\/span><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/mexico-ganador-de-oro-en-instalaciones-de-apps-moviles\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ganador de oro en las instalaciones e ingresos de aplicaciones m\u00f3viles<\/span><\/span><\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , esto comprende distintas categor\u00edas como son juegos, banca y finanzas, educaci\u00f3n, compras, entretenimiento, social, estilo de vida, alimentos y bebidas, servicios p\u00fablicos, negocios, viajes y citas.<\/span><\/span><\/span><\/span><!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si bien, las aplicaciones m\u00f3viles m\u00e1s exitosas o m\u00e1s usadas por los mexicanos son las de y finanzas, otras categor\u00edas comienzan a resaltar,\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">especialmente las aplicaciones relacionadas a la educaci\u00f3n las cuales est\u00e1n mostrando un mayor inter\u00e9s en las descargas<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0posicion\u00e1ndose como la vertical que m\u00e1s aumento sus ingresos en lo que va de a\u00f1o.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As\u00ed lo confirma\u00a0 <\/span><\/span><\/span><\/span><a style=\"color: #000000;\" href=\"https:\/\/bit.ly\/TheStateofAppMktLatam\" rel=\"nofollow\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">el reporte<\/span><\/span><\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0\u201cThe State of App Marketing in Latin America 2021\u201d de AppsFlyer, compa\u00f1\u00eda global especializada en atribuci\u00f3n m\u00f3vil y an\u00e1lisis de datos, y App Annie, plataforma de an\u00e1lisis y datos m\u00f3viles,\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">donde se revela un repunte en el crecimiento de las aplicaciones m\u00f3viles de educaci\u00f3n<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0con 54% en instalaciones y 40% en ingresos en el primer trimestre de este a\u00f1o.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Apps m\u00f3viles de educaci\u00f3n son la tercera categor\u00eda que m\u00e1s crece en descargas en M\u00e9xico \u00a0<\/span><\/span><\/span><\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De acuerdo a la investigaci\u00f3n las aplicaciones de educaci\u00f3n\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">alcanzaron 27 millones de instalaciones en M\u00e9xico<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , esto es equivalente a un 54% m\u00e1s durante el primer trimestre de 2021 en comparaci\u00f3n con el mismo periodo del a\u00f1o pasado.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Este comportamiento resulta muy alineado al a\u00f1o que vivimos, incluso ahora en la recuperaci\u00f3n pand\u00e9mica donde los estudiantes han regresado a las aulas presenciales, sin embargo durante el confinamiento\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">las aplicaciones m\u00f3viles de educaci\u00f3n fueron las que les ofrecieron nuevas formas de aprendizaje<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0ayud\u00e1ndolos con el\u00a0 <\/span><\/span><\/span><\/span><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/el-home-school-prevalece-se-incrementa-69-la-busqueda-de-ofertas-de-computadoras-y-laptops-para-el-regreso-al-clases\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">HomeSchool\u00a0<\/span><\/span><\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> y ahora contin\u00faan su crecimiento como un apoyo extra y una forma en la que los estudiantes que se quedan en casa pueden continuar su educaci\u00f3n.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La\u00a0 <\/span><\/span><\/span><\/span><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/educacion-mixta-estudio-educacion-en-linea-en-mexico-2021\/\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">preferencia por la educaci\u00f3n online o mixta<\/span><\/span><\/span><\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0es superior al modelo presencial y esto implica que\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">estas herramientas se quedar\u00e1n para facilitar el aprendizaje<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0gracias a las importantes ventajas que brindan a educadores y estudiantes como:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mejorar la evaluaci\u00f3n y seguimiento del desempe\u00f1o de cada alumno.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dar acceso a los contenidos 24 horas al d\u00eda, todos los d\u00edas.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Permitir la actualizaci\u00f3n constante del conocimiento.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aportar m\u00e1s opciones de interacci\u00f3n y nuevos elementos l\u00fadicos, entre otras.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Por otro lado, destacan que las apps m\u00e1s descargadas dentro de la categor\u00eda en M\u00e9xico para el mes de agosto 2021 (sin costo) son: Google Classroom,\u00a0 <\/span><\/span><\/span><\/span><strong><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/duolingo-la-app-que-revoluciono-el-aprendizaje-de-idiomas-unicornio\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Duolingo<\/span><\/span><\/span><\/span><\/a><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , Photomath, Moodle, Brainly, U-Dictionary, Toca Life World, Miga Town, \u00a1Kahoot !, Gauthmath, Mathway y Edmodo.<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/educacion-mixta-estudio-educacion-en-linea-en-mexico-2021\/\"><strong><u><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4 de cada 10 mexicanos prefiere la educaci\u00f3n mixta, y 35% online: Estudio Educaci\u00f3n en L\u00ednea en M\u00e9xico 2021<\/span><\/span><\/span><\/span><\/u><\/strong><\/a><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Impacto de las campa\u00f1as publicitarias en la instalaci\u00f3n de apps educativas<\/span><\/span><\/span><\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El incre\u00edble \u00e9xito que han tenido las aplicaciones educativas en el mercado mexicano no es solo el reflejo de la necesidad actual de muchos j\u00f3venes aprendiendo a distancia sino que buena parte de su crecimiento se le atribuye al impulso que le han dado los especialistas de marketing con sus diferentes acciones.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De acuerdo a datos del reporte\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">71% de las descargas de apps m\u00f3viles de educaci\u00f3n se origin\u00f3 principalmente por las campa\u00f1as publicitarias<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Asimismo, destacan que el impacto que tuvo la publicidad en las descargas muestra una madurez de los marketers en el\u00a0 <\/span><\/span><\/span><\/span><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/marketing-movil-las-estrategias-notificaciones-push\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">marketing m\u00f3vil<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0los cuales no solo se enfocaron en la adquisici\u00f3n de nuevos usuarios, sino en atraer usuarios m\u00e1s fieles e impulsar las compras in-app. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Seg\u00fan los datos\u00a0 <\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">se invirti\u00f3 un 101% m\u00e1s en atraer usuarios este a\u00f1o que en el primer trimestre de 2020,<\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0ubic\u00e1ndose como la tercera vertical que m\u00e1s aument\u00f3 su gasto publicitario casi a la par que juegos (99% m\u00e1s). <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En primer lugar figur\u00f3 finanzas (1,118% m\u00e1s) y le sigue social (184% m\u00e1s).<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esto produjo que los usuarios de apps educativas gastaran 4.2 millones de d\u00f3lares en compras en la aplicaci\u00f3n durante el primer trimestre del 2021, 40% m\u00e1s que en el mismo periodo en 2020,\u00a0 <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">posicionando a la categor\u00eda en el top 10 de apps con mayor crecimiento en usuarios de pago<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , esto significa que generan de 3 a 5 veces un mayor n\u00famero de usuarios de pago que las aplicaciones promedio.<\/span><\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El reto de la desinstalaci\u00f3n en apps educativas<\/span><\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Por el lado de la tasa de desinstalaci\u00f3n,\u00a0 <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">las aplicaciones de aprendizaje tuvieron un 29% en 2021 (4% m\u00e1s que el a\u00f1o pasado)<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0pero se mantienen por debajo del promedio general que es del 50% en general, siendo las categor\u00edas m\u00e1s afectadas los juegos con 60% y estilo de vida con 53%.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Es aqu\u00ed donde los desarrolladores y profesionales del marketing tienen trabajo por hacer para\u00a0 <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">evitar que las aplicaciones educativas sean borradas<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0de los tel\u00e9fonos m\u00f3viles.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cAunque muchas aplicaciones educativas hayan conquistado el coraz\u00f3n del personal docente y los alumnos,\u00a0 <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">el regreso a clases presenciales puede ser un factor que disminuya el uso de las aplicaciones de esta categor\u00eda,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0por lo que es importante que los marketers sigan midiendo con precisi\u00f3n la interacci\u00f3n con las aplicaciones y refuercen sus estrategias para mantener un alto nivel de compromiso con sus usuarios \u201d,<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0se\u00f1al\u00f3 Carlos Alberto Torres, director de Marketing para Latinoam\u00e9rica en espa\u00f1ol en AppsFlyer.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Fue} nte:\u00a0<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ramos, M. (2021p, 30 de agosto). <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Apps m\u00f3viles de educaci\u00f3n crecen 54% en instalaciones y 40% en ingresos en M\u00e9xico (App Annie). <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Recuperado 31 de agosto de 2021, de https:\/\/marketing4ecommerce.mx\/apps-moviles-de-educacion-crecen-54-en-instalaciones-y-40-en-ingresos-en-mexico-app-annie\/<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de las aplicaciones est\u00e1 creciendo a gran escala en el mundo, y espec\u00edficamente\u00a0 en M\u00e9xico es mucho mayor su desarrollo,\u00a0 por lo que nos hemos convertido en el pa\u00eds hispanoamericano\u00a0 ganador de oro en las instalaciones e ingresos de aplicaciones m\u00f3viles , esto comprende distintas categor\u00edas como son juegos, banca y finanzas, educaci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[421],"tags":[],"class_list":["post-24308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agua"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apps m\u00f3viles de educaci\u00f3n crecen 54% en instalaciones y 40% en ingresos en M\u00e9xico (App Annie) - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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