{"id":25390,"date":"2021-11-23T10:49:30","date_gmt":"2021-11-23T16:49:30","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=25390"},"modified":"2021-11-23T10:51:05","modified_gmt":"2021-11-23T16:51:05","slug":"los-cientificos-advierten-que-los-especialistas-en-marketing-estan-tratando-de-inyectar-anuncios-en-los-suenos","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ciencia\/los-cientificos-advierten-que-los-especialistas-en-marketing-estan-tratando-de-inyectar-anuncios-en-los-suenos\/","title":{"rendered":"Los cient\u00edficos advierten que los especialistas en marketing est\u00e1n tratando de inyectar anuncios en los sue\u00f1os"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los investigadores y los expertos en sue\u00f1o est\u00e1n haciendo sonar las alarmas sobre una t\u00e1ctica de marketing incipiente: inyectar anuncios en sus sue\u00f1os.<\/span><\/span><\/span><\/span><!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Un tr\u00edo de investigadores de Harvard, MIT y la Universidad de Montreal public\u00f3 un\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/aeon.co\/essays\/dreams-are-a-precious-resource-dont-let-advertisers-hack-them\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ensayo sobre pirater\u00eda de sue\u00f1os en\u00a0 <\/span><\/span><\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aeon<\/span><\/span><\/span><\/span><\/em><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0advirtiendo que, seg\u00fan una encuesta reciente, el\u00a0 <\/span><\/span><\/span><\/span><span class=\"ld-nowrap\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">77 por ciento<\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0\u00a0de los especialistas en marketing planean utilizar la publicidad de dreamtech en los pr\u00f3ximos tres a\u00f1os .<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cM\u00faltiples estudios de marketing est\u00e1n probando abiertamente nuevas formas de alterar e impulsar el comportamiento de compra a trav\u00e9s del sue\u00f1o y la pirater\u00eda de sue\u00f1os\u201d, escribe el equipo. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#8220;El uso comercial y con fines de lucro de la incubaci\u00f3n de sue\u00f1os, la presentaci\u00f3n de est\u00edmulos antes o durante el sue\u00f1o para afectar el contenido del sue\u00f1o, se est\u00e1 convirtiendo r\u00e1pidamente en una realidad&#8221;.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dos de los autores del ensayo trabajaron previamente en un\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7590944\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">dispositivo del MIT<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0dise\u00f1ado para\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/futurism.com\/mit-scientists-devices-hack-dreams\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">comunicarse con sujetos dormidos<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> e incluso &#8220;piratear&#8221; sus sue\u00f1os, lo que les otorga credibilidad sobre el tema.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De particular preocupaci\u00f3n, escribieron, fue una campa\u00f1a publicitaria de Molson\u00a0 <\/span><\/span><\/span><\/span><span class=\"ld-nowrap\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Coors antes del Super Bowl de este a\u00f1o, que promet\u00eda cerveza gratis a cambio de participar en un estudio de &#8220;incubaci\u00f3n de sue\u00f1os&#8221; que inclu\u00eda un\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/vimeo.com\/513024541\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">video con latas de cerveza bailando y peces que hablan<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0y la estrella del pop Zayn Malik. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Interesante, se\u00f1alaron los cient\u00edficos, Coors us\u00f3 la frase &#8220;incubaci\u00f3n de sue\u00f1os&#8221;, un t\u00e9rmino acu\u00f1ado por dos de los tres en\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7590944\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">un art\u00edculo de 2020<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0, lo que significa que los anunciantes de hecho est\u00e1n vigilando el trabajo acad\u00e9mico sobre pirater\u00eda de sue\u00f1os.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los tres escribieron una\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/dxe.pubpub.org\/pub\/dreamadvertising\/release\/1\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">carta abierta a<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0principios de este a\u00f1o\u00a0 <\/span><\/span><\/span><\/span><span class=\"text-wrapper\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">que criticaba a los anunciantes que intentaban piratear sue\u00f1os. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Otros cuarenta investigadores firmaron el documento. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los escritores tambi\u00e9n argumentaron que la Comisi\u00f3n Federal de Comercio, que regula la publicidad en los EE. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">UU., Deber\u00eda sue\u00f1os actualizar las reglas contra los mensajes subliminales en la publicidad para prohibir la pirater\u00eda de.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Es importante actuar antes de que sea demasiado tarde, dicen los autores, porque si bien la incubaci\u00f3n de sue\u00f1os tiene usos pr\u00e1cticos, como el tratamiento del TEPT, es solo una cuesti\u00f3n de tiempo antes de que las empresas de tecnolog\u00eda que fabriquen relojes, dispositivos port\u00e1tiles , aplicaciones y otras tecnolog\u00edas que controlen nuestro sue\u00f1o. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">comenzar a vender esos datos con fines de lucro, o utilizar esas herramientas para piratear nuestros sue\u00f1os mientras dormimos.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Lo peor de todo es que probablemente ni siquiera lo recuerdes. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los investigadores hicieron referencia a\u00a0 <\/span><\/span><\/span><\/span><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25392505\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">un\u00a0 <\/span><\/span><\/span><\/span><\/a><a class=\"underline hover:text-futurism hover:no-underline transition-all duration-200 ease-in-out\" style=\"color: #000000;\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25392505\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">estudio<\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> que encontr\u00f3 que mezclar los malos olores con el humo del cigarrillo mientras los fumadores diarios dorm\u00edan reduc\u00eda su tabaquismo al d\u00eda siguiente, pero no recordaban haber olido nada.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En total, es una advertencia provocativa y un llamado a regular la tecnolog\u00eda antes de que madure.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cEl anuncio del sue\u00f1o de Coors no fue simplemente una campa\u00f1a de marketing enga\u00f1osa; <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">era una se\u00f1al de que lo que alguna vez fue materia de ciencia ficci\u00f3n podr\u00eda convertirse r\u00e1pidamente en nuestra realidad \u201d, escribieron los investigadores en\u00a0 <\/span><\/span><\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aeon<\/span><\/span><\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cAhora nos encontramos en una pendiente muy resbaladiza. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hacia d\u00f3nde nos deslizamos ya qu\u00e9 velocidad, depende de las acciones que elijamos tomar para proteger nuestros sue\u00f1os &#8220;.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los investigadores y los expertos en sue\u00f1o est\u00e1n haciendo sonar las alarmas sobre una t\u00e1ctica de marketing incipiente: inyectar anuncios en sus sue\u00f1os.<\/p>\n","protected":false},"author":1,"featured_media":25391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-25390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los cient\u00edficos advierten que los 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