{"id":26390,"date":"2022-02-23T10:08:44","date_gmt":"2022-02-23T16:08:44","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=26390"},"modified":"2022-02-23T10:08:44","modified_gmt":"2022-02-23T16:08:44","slug":"el-mercado-del-smart-home-en-mexico-2-79-millones-de-hogares-ya-cuentan-con-dispositivos-inteligentes","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/sociedad\/el-mercado-del-smart-home-en-mexico-2-79-millones-de-hogares-ya-cuentan-con-dispositivos-inteligentes\/","title":{"rendered":"El mercado del smart home en M\u00e9xico: 2.79 millones de hogares ya cuentan con dispositivos inteligentes"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Si hace unos a\u00f1os Amazon consideraba que su asistente virtual Alexa era un dispositivo adelantado a su \u00e9poca, parece que desde entonces el mundo ha corrido sin freno hacia ese para\u00edso comercial en el que\u00a0<strong>las tareas cotidianas est\u00e1n automatizadas con tecnolog\u00eda<\/strong>: apagar o encender las luces, controlar la temperatura y los electrodom\u00e9sticos, seguridad, realizar b\u00fasquedas y claro, como un espacio comercial importante que ahora est\u00e1 presente en\u00a0<strong>2.79 millones de hogares que conforman el mercado del smart home en M\u00e9xico<\/strong>. <!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">As\u00ed lo argumenta el \u00faltimo estudio de We Are Social y Hootsuite,\u00a0<b><a style=\"color: #000000;\" href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2022-mexico-february-2022-v02\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Digital 2022<\/a><\/b>, en el que dedica un espacio a revelar los datos m\u00e1s relevantes sobre la tecnolog\u00eda inteligente aplicada al hogar en nuestro pa\u00eds, y por supuesto, podemos deducir por nosotros mismos lo que esto dice sobre su gran aceptaci\u00f3n y lo que significa para el siempre vibrante futuro digital.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Mercado del smart home en M\u00e9xico crece 19% anual<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Aunque el n\u00famero de smart homes en M\u00e9xico impacta al crecer +19 % anual, es m\u00e1s lo que dice sobre su millonario mercado:<strong>\u00a0el sector y sus dispositivos inteligentes generan en M\u00e9xico US$1,000 millones en ventas, creciendo a doble d\u00edgito a\u00f1o tras a\u00f1o (+56 %)<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74966 size-full entered lazyloaded\" src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3.png\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3-300x179.png 300w\" alt=\"mercado del smart home en M\u00e9xico\" width=\"720\" height=\"430\" data-lazy-srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3-300x179.png 300w\" data-lazy-sizes=\"(max-width: 720px) 100vw, 720px\" data-lazy-src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103943\/smart-home-3.png\" data-ll-status=\"loaded\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En esta l\u00ednea, el valor de los dispositivos de smart home en M\u00e9xico alcanza los\u00a0<strong>\u00a0US$479,0 millones anuales, lo que representa un crecimiento de +57 %<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u00fameros que indican un gasto promedio por usuario de US$362 en equipos de esta categor\u00eda al a\u00f1o. Al top de ganancias le sigue:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><b>Equipos de seguridad:<\/b>\u00a0ventas por US$168.3 y gasto promedio por usuario de US$119.\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Dispositivos de control y conectividad<\/b>: ganancias por US$116.6 millones y gasto promedio por mexicano de US$90,42.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Equipos de entretenimiento<\/b>: valor de US$135.4 y gasto por usuario de US$112.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74965 size-full entered lazyloaded\" src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2.png\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2-300x179.png 300w\" alt=\"mercado del smart home en M\u00e9xico\" width=\"720\" height=\"430\" data-lazy-srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2-300x179.png 300w\" data-lazy-sizes=\"(max-width: 720px) 100vw, 720px\" data-lazy-src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103935\/smart-home-2.png\" data-ll-status=\"loaded\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Los datos dan cuenta de una penetraci\u00f3n de mercado del 7,9 %, en el que cada mexicano estar\u00eda invirtiendo US$362 en el mercado del smart home mexicano por a\u00f1o.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>\u00bfY qu\u00e9 hay de la seguridad?\u00a0<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">No extra\u00f1a que el asunto de la seguridad salte a la vista con todo este auge, despu\u00e9s de todo, si a\u00fan existen reservas con\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/8-de-cada-10-empresas-mexicanas-aceptaran-pagos-digitales-en-2022\/\">algo tan cotidiano como los pagos online<\/a>, a\u00fan m\u00e1s lo habr\u00e1 en escenas tan futuristas como una casa automatizada.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74964 size-full entered lazyloaded\" src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1.png\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1-300x179.png 300w\" alt=\"\" width=\"720\" height=\"430\" data-lazy-srcset=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1.png 720w, https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1-300x179.png 300w\" data-lazy-sizes=\"(max-width: 720px) 100vw, 720px\" data-lazy-src=\"https:\/\/s3.amazonaws.com\/cdn.wp.m4ecmx\/wp-content\/uploads\/2022\/02\/22103927\/smart-home-1.png\" data-ll-status=\"loaded\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Al respecto,<strong>\u00a0Hootsuite se\u00f1ala que alrededor del 58,5 % de los mexicanos expresan preocupaci\u00f3n sobre lo que es real vs. lo que es falso en Internet<\/strong>; siendo otra de las grandes inquietudes el c\u00f3mo las compa\u00f1\u00edas utilizan sus datos en l\u00ednea.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dado a su intranquilidad,\u00a0<strong>el 33.4 % de los usuarios toman prevenciones declinando las cookies de su sitio web<\/strong>, mientras que el 24.2 % usa alguna herramienta para bloquear anuncios de Internet, as\u00ed como un 20,2 % una un navegador o VPN privado para acceder a la web.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Aunque cada matriz regula la forma en que operan sus dispositivos inteligentes, muchos ponen en tela de juicio su seguridad ahora y a\u00fan m\u00e1s en el futuro.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Puedes consultar m\u00e1s datos del informe de Hootsuite y WeAreSocial 2022 en su presentaci\u00f3n de Slideshare:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Fuente:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ram\u00edrez, M. J. (2022i, febrero 22). <i>El mercado del smart home en M\u00e9xico: 2.79 millones de hogares ya cuentan con dispositivos inteligentes<\/i>. Marketing 4 Ecommerce &#8211; Tu revista de marketing online para e-commerce. https:\/\/marketing4ecommerce.mx\/mercado-del-smart-home-en-mexico\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hace unos a\u00f1os Amazon consideraba que su asistente virtual Alexa era un dispositivo adelantado a su \u00e9poca, parece que desde entonces el mundo ha corrido sin freno hacia ese para\u00edso comercial en el que\u00a0las tareas cotidianas est\u00e1n automatizadas con tecnolog\u00eda: apagar o encender las luces, controlar la temperatura y los electrodom\u00e9sticos, seguridad, realizar b\u00fasquedas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[],"class_list":["post-26390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad"],"yoast_head":"<!-- This site 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