{"id":27473,"date":"2022-06-17T08:35:10","date_gmt":"2022-06-17T14:35:10","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=27473"},"modified":"2022-06-17T08:35:10","modified_gmt":"2022-06-17T14:35:10","slug":"la-industria-del-social-commerce-en-mexico-crecera-42-superando-los-1700-mdd-en-2022","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/la-industria-del-social-commerce-en-mexico-crecera-42-superando-los-1700-mdd-en-2022\/","title":{"rendered":"La industria del social commerce en M\u00e9xico crecer\u00e1 42% superando los 1,700 MDD en 2022"},"content":{"rendered":"<div class=\"post-contenido\" data-id=\"76816\" data-title=\"La industria del social commerce en M\u00e9xico crecer\u00e1 42% superando los 1,700 MDD en 2022\" data-url=\"https:\/\/marketing4ecommerce.mx\/la-industria-del-social-commerce-en-mexico-crecera-42-superando-los-1700-mdd-en-2022\/\">\n<div id=\"cb-content\" class=\"wrap clearfix\">\n<div id=\"main\" class=\"cb-main\" role=\"main\">\n<article id=\"post-76816\" class=\"clearfix post-76816 post type-post status-publish format-standard has-post-thumbnail hentry category-estudios tag-estudios-2 tag-social-commerce\" role=\"article\">\n<section class=\"cb-entry-content clearfix\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tal ha sido la influencia del social commerce en M\u00e9xico que\u00a0<strong>los expertos vaticinan que crecer\u00e1 42 % durante este 2022<\/strong>, superando los 1,700 millones de d\u00f3lares. En retrospectiva, su adopci\u00f3n podr\u00eda atribu\u00edrsele a dos factores: la pandemia de coronavirus y a la creciente tasa de penetraci\u00f3n los de tel\u00e9fonos inteligentes e internet entre los consumidores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Una\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.researchandmarkets.com\/reports\/5578559\/mexico-social-commerce-market-intelligence-and?utm_source=CI&amp;utm_medium=PressRelease&amp;utm_code=q476b9&amp;utm_campaign=1701189+-+Mexico+Social+Commerce+Market+Report+2022-2028+-+Innovative+Social+Commerce+Startups+are+Bringing+e-Commerce+to+the+Non-Digital+Consumers&amp;utm_exec=chdo54prd\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">investigaci\u00f3n<\/a>\u00a0de mercado elaborada recientemente por Research And Markets no solo confirma esta informaci\u00f3n, sino que tambi\u00e9n\u00a0<strong>agrega un estimado<\/strong>\u00a0para los siguientes seis a\u00f1os.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Cada vez m\u00e1s consumidores optar\u00e1n por el social commerce en M\u00e9xico<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El social commerce ha ganado un terreno considerable en la industria del comercio electr\u00f3nico durante los dos \u00faltimos a\u00f1os. De hecho,\u00a0<strong>m\u00e1s de la mitad de los consumidores de todo el pa\u00eds han realizado compras bajo esta modalidad<\/strong>, puesto que pasan largas horas en las diversas plataformas y se ven tentados constantemente por las marcas. As\u00ed se ve este panorama en cifras:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">M\u00e1s de un 85 % de los encuestados confirm\u00f3 haber comprado productos o servicios a trav\u00e9s de Facebook.<\/span><\/li>\n<li><span style=\"color: #000000;\">Casi un un 40 % lo hizo por medio de WhatsApp.<\/span><\/li>\n<li><span style=\"color: #000000;\">Un porcentaje menor, de 30 %, ha realizado este tipo de adquisiciones a trav\u00e9s de Instagram.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Se espera, entonces, que la cantidad de usuarios en las redes sociales crezca a\u00fan m\u00e1s durante los siguientes a\u00f1os y, en consecuencia,\u00a0<strong>opten con mayor frecuencia por el social commerce<\/strong>.\u00a0<em>\u201cEsto impulsar\u00e1 el crecimiento de la industria desde una perspectiva a corto y mediano plazo\u201d<\/em>, reza \u00edntegramente parte del reporte.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En cuanto al Gross Merchandise Value (GMV) del social commerce en el pa\u00eds, se considera que aumentar\u00e1 de 1,749.5 millones de d\u00f3lares en 2022 a<strong>\u00a011,136.7 millones de d\u00f3lares en 2028<\/strong>.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Las empresas buscan capitalizar esta tendencia creciente en el pa\u00eds<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Aunque la industria del social commerce a\u00fan se est\u00e1 desarrollando,<strong>\u00a0va por buen camino<\/strong>: cada vez son m\u00e1s las empresas y marcas de origen mexicano que se han dado cuenta del potencial de esta modalidad y han destinado esfuerzos en capitalizarla.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Vale destacar que las mismas\u00a0 han\u00a0<strong>aprovechado el uso de aplicaciones de mensajer\u00eda instant\u00e1nea<\/strong>, como WhatsApp y otras redes sociales, para cerrar transacciones comerciales o promocionar productos y servicios.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Otros indicadores claves<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">La investigaci\u00f3n incluy\u00f3 algunos indicadores claves que\u00a0<strong>guiar\u00e1n el camino de los comerciantes<\/strong>\u00a0que desean acoger esta estrategia de marketing y as\u00ed estar por delante de la competencia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Las categor\u00edas de productos y servicios que dominar\u00e1n<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Ropa y calzado.<\/span><\/li>\n<li><span style=\"color: #000000;\">Belleza y cuidado Personal.<\/span><\/li>\n<li><span style=\"color: #000000;\">Alimentos y abarrotes.<\/span><\/li>\n<li><span style=\"color: #000000;\">Electrodom\u00e9sticos y electr\u00f3nica.<\/span><\/li>\n<li><span style=\"color: #000000;\">Art\u00edculos para mejoras del hogar.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Segmentos de uso final<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">B2B<\/span><\/li>\n<li><span style=\"color: #000000;\">B2C<\/span><\/li>\n<li><span style=\"color: #000000;\">C2C<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Dispositivos de uso que seguir\u00e1n utiliz\u00e1ndose\u00a0<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">M\u00f3viles: tel\u00e9fonos inteligentes y tablets.<\/span><\/li>\n<li><span style=\"color: #000000;\">Escritorio: computadores u ordenadores.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>M\u00e9todos de pago con los que deben contar<\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Tarjeta de cr\u00e9dito.<\/span><\/li>\n<li><span style=\"color: #000000;\">Tarjeta de d\u00e9bito.<\/span><\/li>\n<li><span style=\"color: #000000;\">Transferencia bancaria.<\/span><\/li>\n<li><span style=\"color: #000000;\">Tarjeta de prepago.<\/span><\/li>\n<li><span style=\"color: #000000;\">Monedero digital y m\u00f3vil.<\/span><\/li>\n<li><span style=\"color: #000000;\">Efectivo.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>\u201cA medida que m\u00e1s y m\u00e1s consumidores compran productos y servicios en l\u00ednea,\u00a0<strong>se espera una fuerte afluencia de intereses de inversores globales<\/strong>; incluidas firmas de capital de riesgo y de capital privado durante los pr\u00f3ximos cuatro a ocho trimestres\u201d<\/em>, se\u00f1ala otra parte del documento.<\/span><\/p>\n<div class=\"entradas-relacionadas-wrapper\" style=\"text-align: justify;\">\n<div class=\"entradas-relacionadas-listado\">\n<div class=\"item-relacionado first\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-contenido active\" data-id=\"70818\" data-title=\"El nuevo tipo de consumidor digital: 62% de los consumidores online compr\u00f3 nuevas marcas y 82% seguir\u00e1 compr\u00e1ndolas\" data-url=\"https:\/\/marketing4ecommerce.mx\/el-nuevo-tipo-de-consumidor-digital\/\" data-image=\"\">\n<div id=\"cb-content\" class=\"wrap clearfix\">\n<div id=\"main\" class=\"cb-main\" role=\"main\">\n<article id=\"post-70818\" class=\"clearfix post-70818 type-post status-publish format-standard has-post-thumbnail hentry category-estudios tag-comportamiento-del-consumidor tag-compras-online tag-consumidor-digital tag-estudios-2 tag-latinoamerica\" role=\"article\">\n<section class=\"cb-entry-content clearfix\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Fuente:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ram\u00edrez, M. J. (2022y, junio 16). <i>La industria del social commerce en M\u00e9xico crecer\u00e1 42% superando los 1,700 MDD en 2022<\/i>. Marketing 4 Ecommerce &#8211; Tu revista de marketing online para e-commerce. Recuperado 17 de junio de 2022, de https:\/\/marketing4ecommerce.mx\/la-industria-del-social-commerce-en-mexico-crecera-42-superando-los-1700-mdd-en-2022\/<\/span><\/p>\n<\/section>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tal ha sido la influencia del social commerce en M\u00e9xico que\u00a0los expertos vaticinan que crecer\u00e1 42 % durante este 2022, superando los 1,700 millones de d\u00f3lares. En retrospectiva, su adopci\u00f3n podr\u00eda atribu\u00edrsele a dos factores: la pandemia de coronavirus y a la creciente tasa de penetraci\u00f3n los de tel\u00e9fonos inteligentes e internet entre los consumidores. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-27473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La industria del social commerce en M\u00e9xico crecer\u00e1 42% superando los 1,700 MDD en 2022 - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/la-industria-del-social-commerce-en-mexico-crecera-42-superando-los-1700-mdd-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La industria del social commerce en M\u00e9xico crecer\u00e1 42% superando los 1,700 MDD en 2022 - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Tal ha sido la influencia del social commerce en M\u00e9xico que\u00a0los expertos vaticinan que crecer\u00e1 42 % durante este 2022, superando los 1,700 millones de d\u00f3lares. En retrospectiva, su adopci\u00f3n podr\u00eda atribu\u00edrsele a dos factores: la pandemia de coronavirus y a la creciente tasa de penetraci\u00f3n los de tel\u00e9fonos inteligentes e internet entre los consumidores. 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En retrospectiva, su adopci\u00f3n podr\u00eda atribu\u00edrsele a dos factores: la pandemia de coronavirus y a la creciente tasa de penetraci\u00f3n los de tel\u00e9fonos inteligentes e internet entre los consumidores. 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