{"id":28293,"date":"2022-11-25T10:02:22","date_gmt":"2022-11-25T16:02:22","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=28293"},"modified":"2022-11-25T10:02:22","modified_gmt":"2022-11-25T16:02:22","slug":"mercado-libre-rompe-records-de-el-buen-fin-2022-durante-las-primeras-24-horas","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/mercado-libre-rompe-records-de-el-buen-fin-2022-durante-las-primeras-24-horas\/","title":{"rendered":"Mercado Libre rompe r\u00e9cords de El Buen Fin 2022 durante las primeras 24 horas"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Para nadie es un secreto que<strong>\u00a0El Buen Fin<\/strong>\u00a0es la oportunidad perfecta para generar ventas y aumentar las estad\u00edsticas de nuestros negocios. Este 2022 no fue la excepci\u00f3n y muchos marketplaces<strong>\u00a0registraron resultados incre\u00edbles<\/strong> gracias a la activa participaci\u00f3n de los consumidores mexicanos.<\/span><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Y claro que hay que resaltar los resultados del marketplaces m\u00e1s grande todo M\u00e9xico, especialmente cuando Mercado Libre anunci\u00f3 que ha logrado romper r\u00e9cords durante las primeras 24 horas de El Buen Fin 2022, \u00a0generando un aumento de ventas del 70% en comparaci\u00f3n con la edici\u00f3n del 2021. Este se convirti\u00f3 en el mejor d\u00eda de la plataforma en cuanto a ventas en toda su historia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00ab<em>Estas primeras horas del Buen Fin en Mercado Libre han logrado brindar la mejor experiencia de compra a nuestros usuarios gracias a nuestro ecosistema integral, pasando por nuestro m\u00fasculo log\u00edstico, la gran variedad de art\u00edculos y el valor agregado que ofrecemos para motivar la inclusi\u00f3n financiera en el pa\u00eds a trav\u00e9s de Mercado Pago. Todo ello para que los consumidores puedan disfrutar de env\u00edos gratuitos, promociones, descuentos, cupones bancarios, as\u00ed como facilidades de pago y cr\u00e9dito\u00bb<\/em>, indic\u00f3\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.onedigital.mx\/2022\/11\/21\/las-primeras-24-horas-del-buen-fin-en-mercado-libre-dejaron-un-crecimiento-del-70-en-sus-ventas-el-mejor-dia-de-la-historia\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">David Geisen<\/a>, director general de Mercado Libre M\u00e9xico.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Las b\u00fasquedas en Mercado Libre durante El Buen Fin 2022<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Generalmente los mexicanos aprovechan El Buen Fin para surtirse de sus equipos tecnol\u00f3gicos favoritos. Esto qued\u00f3 en evidencia en la edici\u00f3n 2022 en las b\u00fasquedas principales de Mercado Libre.<\/span><\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\" style=\"text-align: justify;\"><span style=\"color: #000000;\">En los datos compartidos por\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/conoce-la-estrategia-el-objetivo-y-algunos-datos-de-mercado-libre-con-hernan-cieri\/\">el gran marketplace<\/a>\u00a0resalta que durante el 18 de noviembre se llevaron a cabo 9,481 b\u00fasquedas por minuto, lo que representa\u00a0<strong>m\u00e1s del 55 % del promedio usual dentro de la plataforma<\/strong>. A su vez se revel\u00f3 que para las 12:00 h se registr\u00f3 el pico m\u00e1s alto de ventas, generando 6.4% de las transacciones.<\/span><\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\" style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>\u201cLa gran planeaci\u00f3n del equipo log\u00edstico, sumado a la reciente automatizaci\u00f3n de los procesos dentro de nuestros almacenes, han permitido que se incrementaran en un 55 % los paquetes entregados en 24 horas. Esperamos seguir rompiendo r\u00e9cords en ventas concluido este Buen Fin\u201d<\/em>, se\u00f1ala Geisen en su comunicado.<\/span><\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Al ver las seis palabras m\u00e1s buscadas relacionadas con el sector tecnol\u00f3gico nos encontramos con:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Xiaomi<\/span><\/li>\n<li><span style=\"color: #000000;\">Xbox<\/span><\/li>\n<li><span style=\"color: #000000;\">Aud\u00edfonos inal\u00e1mbricos<\/span><\/li>\n<li><span style=\"color: #000000;\">Motorola<\/span><\/li>\n<li><span style=\"color: #000000;\">Nintendo<\/span><\/li>\n<li><span style=\"color: #000000;\">iPhone.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Por otro lado, las 10 categor\u00edas m\u00e1s destacaron entre las preferencias de los usuarios mexicanos fueron:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Celulares<\/span><\/li>\n<li><span style=\"color: #000000;\">Accesorios para celulares<\/span><\/li>\n<li><span style=\"color: #000000;\">Computaci\u00f3n<\/span><\/li>\n<li><span style=\"color: #000000;\">Hogar y muebles<\/span><\/li>\n<li><span style=\"color: #000000;\">Ropa y calzado<\/span><\/li>\n<li><span style=\"color: #000000;\">Electr\u00f3nica<\/span><\/li>\n<li><span style=\"color: #000000;\">Consolas y videojuegos<\/span><\/li>\n<li><span style=\"color: #000000;\">Deportes<\/span><\/li>\n<li><span style=\"color: #000000;\">Electrodom\u00e9sticos<\/span><\/li>\n<li><span style=\"color: #000000;\">Belleza y cuidado personal.<\/span><\/li>\n<\/ul>\n<div class=\"entradas-relacionadas-wrapper\" style=\"text-align: justify;\">\n<div class=\"entradas-relacionadas-listado\">\n<div class=\"item-relacionado first\"><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sabiendo esto, podemos mencionar cu\u00e1les fueron los art\u00edculos m\u00e1s vendidos en el d\u00eda que Mercado Libre rompe r\u00e9cords. Fueron bocinas inteligentes,\u00a0 reproductores en\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/youtube-studio-beta-streaming\/\">streaming<\/a>, tenis y productos para cuidado de la piel.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Fuente:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Carrasco, D. (2022b, noviembre 23). <i>Mercado Libre rompe r\u00e9cords de El Buen Fin 2022 durante las primeras 24 horas<\/i>. Marketing 4 Ecommerce &#8211; Tu revista de marketing online para e-commerce. https:\/\/marketing4ecommerce.mx\/mercado-libre-rompe-records-de-el-buen-fin-2022-durante-las-primeras-24-horas\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para nadie es un secreto que\u00a0El Buen Fin\u00a0es la oportunidad perfecta para generar ventas y aumentar las estad\u00edsticas de nuestros negocios. Este 2022 no fue la excepci\u00f3n y muchos marketplaces\u00a0registraron resultados incre\u00edbles gracias a la activa participaci\u00f3n de los consumidores mexicanos.<\/p>\n","protected":false},"author":1,"featured_media":28294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-28293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado Libre rompe r\u00e9cords de El Buen Fin 2022 durante las primeras 24 horas - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/mercado-libre-rompe-records-de-el-buen-fin-2022-durante-las-primeras-24-horas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado Libre rompe r\u00e9cords de El Buen Fin 2022 durante las primeras 24 horas - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Para nadie es un secreto que\u00a0El Buen Fin\u00a0es la oportunidad perfecta para generar ventas y aumentar las estad\u00edsticas de nuestros negocios. 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