{"id":28387,"date":"2023-01-26T09:50:47","date_gmt":"2023-01-26T15:50:47","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=28387"},"modified":"2023-01-26T09:50:47","modified_gmt":"2023-01-26T15:50:47","slug":"google-scrambles-to-catch-up-in-the-wake-of-openais-chatgpt","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/google-scrambles-to-catch-up-in-the-wake-of-openais-chatgpt\/","title":{"rendered":"Google Scrambles to Catch Up in the Wake of OpenAI\u2019s ChatGPT"},"content":{"rendered":"

Google is one of the biggest companies on Earth. Google\u2019s search engine is the front door to the internet. And according to recent reports, Google is scrambling.<\/span><\/p>\n

Late last year, OpenAI, an artificial intelligence company at the forefront of the field, released ChatGPT. Alongside Elon Musk\u2019s Twitter acquisition and fallout from FTX\u2019s crypto implosion, breathless chatter about ChatGPT and\u00a0generative AI<\/a>\u00a0has been ubiquitous.<\/span><\/p>\n

The chatbot, which was born from an upgrade to\u00a0OpenAI\u2019s GPT-3 algorithm<\/a>, is like a futuristic Q&A machine. Ask any question, and it responds in plain language. Sometimes it gets the facts straight. Sometimes not so much. Still, ChatGPT took the world by storm thanks to the fluidity of its prose, its simple interface, and a mainstream launch.<\/span><\/p>\n

When a new technology hits public consciousness, people try to sort out its impact. Between debates about how bots like ChatGPT will impact everything from\u00a0academics<\/a>\u00a0to\u00a0journalism<\/a>, not a few folks have suggested\u00a0<\/em>ChatGPT may end Google\u2019s reign in search. Who wants to hunt down information fragmented across a list of web pages when you could get a coherent, seemingly authoritative, answer in an instant?<\/span><\/p>\n

In December,\u00a0The New York Times<\/em>\u00a0reported Google was taking the prospect seriously<\/a>, with management declaring a \u201ccode red\u201d internally. This week, as Google announced layoffs, CEO Sundar Pichai\u00a0told employees the company will sharpen its focus on AI<\/a>. The\u00a0NYT<\/em>\u00a0also reported Google founders, Larry Page and Sergey Brin,\u00a0are now involved in efforts to streamline development of AI products<\/a>. The worry is that they\u2019ve lost a step to the competition.<\/span><\/p>\n

If true, it isn\u2019t due to a lack of ability or vision. Google\u2019s no slouch at AI.<\/span><\/p>\n

The technology here\u2014a flavor of deep learning model called a transformer\u2014was\u00a0developed at Google in 2017<\/a>. The company already has its own versions of all the flashy generative AI models, from images (Imagen) to text (LaMDA). Indeed, in 2021, Google researchers published a paper pondering how large language models (like ChatGPT) might\u00a0radically upend search in the future<\/a>.<\/span><\/p>\n

\u201cWhat if we got rid of the notion of the index altogether and replaced it with a pre-trained model that efficiently and effectively encodes all of the information contained in the corpus?\u201d Donald Metzler, a Google researcher, and coauthors\u00a0wrote at the time<\/a>. \u201cWhat if the distinction between retrieval and ranking went away and instead there was a single response generation phase?\u201d This should sound familiar.<\/span><\/p>\n

Whereas smaller organizations opened access to their algorithms more aggressively, however, Google largely kept its work under wraps. Offering only small, tightly controlled demos to limited groups of people, it deemed the tech too risky and error-prone for wider release just yet. Damage to its brand and reputation\u00a0was a chief concern<\/a>.<\/span><\/p>\n

Now, sweating it out under the bright lights of ChatGPT, the company is planning to release some 20 AI-powered products later this year, according to the\u00a0NYT<\/em>. These will encompass all the top generative AI applications, like\u00a0image<\/a>, text, and\u00a0code generation<\/a>\u2014and they\u2019ll test a ChatGPT-like bot in search.<\/span><\/p>\n

But is the technology ready to go from splashy demo tested by millions to a crucial tool trusted by billions? In their 2021 paper, the Google researchers suggested an ideal chatbot search assistant would be authoritative, transparent, unbiased, accessible, and contain diverse perspectives. Acing each of those categories is still a stretch for even the most advanced large language models.<\/span><\/p>\n

Trust matters with search in particular. When it serves up a list of web pages today, Google can blame content creators for poor quality and vow to serve better results in the future. With an AI chatbot, it is the content creator.<\/span><\/p>\n

As\u00a0Fast Company\u2019s\u00a0<\/em>Harry McCracken\u00a0pointed out not long ago<\/a>, if ChatGPT can\u2019t get its facts straight, nothing else matters. \u201cWhenever I chat with ChatGPT about any subject I know much about, such as the history of animation, I\u2019m most struck by how deeply untrustworthy it is,\u201d McCracken wrote. \u201cIf a rogue software engineer set out to poison our shared corpus of knowledge by generating convincing-sounding misinformation in bulk, the end result might look something like this.\u201d<\/span><\/p>\n

Google is clearly aware of the risk. And whatever implementation in search it unveils this year, it still\u00a0aims to prioritize<\/a>\u00a0\u201cgetting the facts right, ensuring safety, and getting rid of misinformation.\u201d How it will accomplish these goals is an open question. Just in terms of \u201censuring safety,\u201d for example, Google\u2019s algorithms underperform OpenAI\u2019s on metrics of toxicity, according to the\u00a0NYT.\u00a0<\/em>But a\u00a0Time\u00a0<\/em>investigation this week reported that OpenAI had to turn, at least in part, to\u00a0human workers in Kenya<\/a>, paid a pittance, to flag and scrub the most toxic data from ChatGPT.<\/span><\/p>\n

Other questions, including about the copyright of works used to train generative algorithms, remain similarly unresolved. Two copyright lawsuits, one by Getty Images and one by a group of artists,\u00a0were filed earlier this week<\/a>.<\/span><\/p>\n

Still, the competitive landscape, it seems, is compelling Google, Microsoft\u2014who has\u00a0invested big in OpenAI<\/a>\u00a0and is already incorporating its algorithms into products\u2014and others to go full steam ahead in an effort to minimize the risk of being left behind. We\u2019ll have to wait and see what an implementation in search looks like. Maybe it\u2019ll be in beta with a disclaimer for awhile, or maybe, as the year progresses, the tech will again surprise us with breakthroughs.<\/span><\/p>\n

In either case, while generative AI will play a role in search, how much of a role and how soon is less settled. As to whether Google loses its perch? OpenAI\u2019s CEO, Sam Altman,\u00a0pushed back against the hype this week<\/a>.<\/span><\/p>\n

\u201cI think whenever someone talks about a technology being the end of some other giant company, it\u2019s usually wrong,\u201d Altman said in response to a question about the likelihood ChatGPT dethrones Google. \u201cI think people forget they get to make a countermove here, and they\u2019re like pretty smart, pretty competent. I do think there\u2019s a change for search that will probably come at some point\u2014but not as dramatically as people think in the short term.\u201d<\/span><\/p>\n

Image Credit:\u00a0D21_Gallery<\/a>\u00a0\/\u00a0Unsplash<\/a><\/em><\/span><\/p>\n

Dorrier, J. (2023, 22 enero). Google Scrambles to Catch Up in the Wake of OpenAI\u2019s ChatGPT<\/i>. Singularity Hub. https:\/\/singularityhub.com\/2023\/01\/22\/google-scrambles-to-catch-up-in-the-wake-of-openais-chatgpt\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Google is one of the biggest companies on Earth. Google\u2019s search engine is the front door to the internet. And according to recent reports, Google is scrambling. Late last year, OpenAI, an artificial intelligence company at the forefront of the field, released ChatGPT. Alongside Elon Musk\u2019s Twitter acquisition and fallout from FTX\u2019s crypto implosion, breathless […]<\/p>\n","protected":false},"author":1,"featured_media":28388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[361],"tags":[],"class_list":["post-28387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"\nGoogle Scrambles to Catch Up in the Wake of OpenAI\u2019s ChatGPT - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ia\/google-scrambles-to-catch-up-in-the-wake-of-openais-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Scrambles to Catch Up in the Wake of OpenAI\u2019s ChatGPT - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Google is one of the biggest companies on Earth. 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