{"id":28453,"date":"2023-02-20T09:41:24","date_gmt":"2023-02-20T15:41:24","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=28453"},"modified":"2023-02-20T09:41:32","modified_gmt":"2023-02-20T15:41:32","slug":"alternativas-a-redisenar-un-ecommerce","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/alternativas-a-redisenar-un-ecommerce\/","title":{"rendered":"Alternativas a redise\u00f1ar un eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En\u00a0<a style=\"color: #000000;\" title=\"C\u00f3mo reducir el riesgo de un redise\u00f1o de eCommerce\" href=\"http:\/\/marketing4ecommerce.mx\/como-reducir-el-riesgo-de-un-rediseno-de-ecommerce\/\">un post anterior<\/a>\u00a0hablamos acerca de\u00a0<strong>los riesgos existentes en redise\u00f1ar una tienda en l\u00ednea<\/strong> y c\u00f3mo reducirlos lo m\u00e1s posibles.<!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En ese proceso se explic\u00f3 que,\u00a0<strong>al renovar completamente un eCommerce, se pod\u00eda incurrir en algunos problemas<\/strong>, como:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Gastar m\u00e1s<\/strong>\u00a0de lo presupuestado<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Invertir m\u00e1s tiempo<\/strong>\u00a0del planeado<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>No lograr cambios en el desempe\u00f1o<\/strong>\u00a0al redise\u00f1ar el eCommerce<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">As\u00ed, en este post\u00a0<strong>se expondr\u00e1\u00a0c\u00f3mo mejorar un eCommerce sin necesidad de redise\u00f1arlo<\/strong>.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Algunas alternativas a redise\u00f1ar<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Existen al menos\u00a0<strong>dos posibles alternativas a un redise\u00f1o completo<\/strong>: un \u2018rescate\u2019 y una adaptaci\u00f3n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. Rescate de tienda<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Un rescate es un proceso donde las \u00e1reas m\u00e1s d\u00e9biles de la tienda son mejoradas y modernizadas<\/strong> para que se adapten a est\u00e1ndares modernos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Los rescates se enfocan t\u00edpicamente en el embudo de ventas<\/strong>\u00a0o\u00a0<em>sales funnel,\u00a0<\/em>con el objetivo de mejorar las\u00a0<a style=\"color: #000000;\" title=\"La mejor estrategia para lograr conversiones online\" href=\"https:\/\/marketing4ecommerce.mx\/tipos-tasas-de-conversion-para-negocio\/\">tasas de conversi\u00f3n<\/a>. El embudo de ventas y las mejoras a la optimizaci\u00f3n de\u00a0<a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/tipos-tasas-de-conversion-para-negocio\/\">tasas de conversi\u00f3n<\/a>\u00a0puede tener un r\u00e1pido resultado, menos de 12 meses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Las \u00e1reas comunes para rescates<\/strong>\u00a0son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Dise\u00f1o de\u00a0<strong>p\u00e1gina principal<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Formas de registro<\/strong>\u00a0de campa\u00f1as de email y mensajer\u00eda<\/span><\/li>\n<li><span style=\"color: #000000;\">P\u00e1ginas de\u00a0<strong>producto<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Landing pages<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Flujo hacia la caja<\/strong>\u00a0o\u00a0<em><a style=\"color: #000000;\" href=\"https:\/\/marketing4ecommerce.mx\/reglas-basicas-para-hacer-un-checkout-mas-efectivo\/\">checkout<\/a><\/em><\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Adaptaci\u00f3n<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Una adaptaci\u00f3n es similar a un rescate<\/strong>, pero tiene un enfoque m\u00e1s fuerte en la administraci\u00f3n del\u00a0<em>backend.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>El prop\u00f3sito de una adaptaci\u00f3n es mejorar y eliminar procesos innecesarios<\/strong>, especialmente el trabajo manual.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Si se reemplazan las \u00f3rdenes de compras manuales y basadas en papel con un sistema autom\u00e1tico<\/strong>, se ha hecho una adaptaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Una adaptaci\u00f3n puede ser una mejora tecnol\u00f3gica<\/strong>, as\u00ed como un cambio en los procesos en los que participan personas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Algunas \u00e1reas comunes para adaptar<\/strong>\u00a0son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>Conectar un carrito de compras a un proveedor de env\u00edos<\/strong>\u00a0de modo que un cliente pueda rastrear el estatus de sus \u00f3rdenes.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>\u00d3rdenes autom\u00e1ticas de compra<\/strong>, proveedores y proceso de\u00a0<em>drop-shipping<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\">Establecer\u00a0<strong>devoluciones automatizadas<\/strong>.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Por qu\u00e9 vale la pena usar estas alternativas<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Un rescate o una adaptaci\u00f3n<\/strong>\u00a0muchas veces son m\u00e1s l\u00f3gicas que un redise\u00f1o completo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Los rescates y las adaptaciones cuestan menos y ofrecen resultados m\u00e1s r\u00e1pidamente<\/strong>\u00a0que un redise\u00f1o. Es posible evaluar los retornos de cada rescate o adaptaci\u00f3n. Adem\u00e1s, una vez que el costo de cualquier trabajo excede el retorno esperado, se puede parar y planear otro tipo de mejora.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Tambi\u00e9n es posible usar estas alternativas para ir avanzando en un redise\u00f1o mayor<\/strong>. En vez de tener un redise\u00f1o que tome 12 meses, donde no se ve valor hasta el mes 13, es posible estructura el redise\u00f1o en 12 adaptaciones de un mes cada una. Despu\u00e9s de acabar cada una de ellas se ver\u00e1n retornos.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Enfocarse en los resultados<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Recuerda que\u00a0<strong>un eCommerce debe mejorar tus resultados<\/strong>\u00a0haciendo que los consumidores compren productos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Los redise\u00f1os, aunque son riesgosos, pueden ser \u00fatiles<\/strong>, pues se tendr\u00e1 un lienzo completo para hacer mejoras en toda la tienda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Existen m\u00faltiples ejemplos de negocios que reconstruyeron todo un sitio<\/strong>\u00a0y reportaron un crecimiento masivo. Pero\u00a0<strong>las mejoras paulatinas tambi\u00e9n pueden ser \u00fatiles<\/strong>. Crecer un porcentaje menor puede ser beneficioso si se hizo un gasto moderado y se us\u00f3 poco tiempo. Adem\u00e1s, si se logra un crecimiento en cada cambio programado tambi\u00e9n pueden igualarse los resultados de un redise\u00f1o completo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En\u00a0un post anterior\u00a0hablamos acerca de\u00a0los riesgos existentes en redise\u00f1ar una tienda en l\u00ednea y c\u00f3mo reducirlos lo m\u00e1s posibles.<\/p>\n","protected":false},"author":1,"featured_media":28454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-28453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alternativas a redise\u00f1ar un eCommerce - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/alternativas-a-redisenar-un-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternativas a redise\u00f1ar un eCommerce - 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