{"id":28912,"date":"2023-09-25T09:48:59","date_gmt":"2023-09-25T15:48:59","guid":{"rendered":"https:\/\/otech.uaeh.edu.mx\/noti\/?p=28912"},"modified":"2025-10-24T15:50:54","modified_gmt":"2025-10-24T21:50:54","slug":"evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/","title":{"rendered":"Evoluci\u00f3n, tendencias y estrategias del marketing digital para el eCommerce retail"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Con el paso de los a\u00f1os, tener tus productos (o servicios) en canales online se ha vuelto fundamental en el \u00e9xito de toda empresa que busca potenciar sus ventas. En la actualidad, la relevancia que ha cobrado el eCommerce ha sido tal, que\u00a0<strong>64.5% de los mexicanos de entre 16 y 64<\/strong> a\u00f1os compran una vez semanalmente, demostrando cu\u00e1n popular es esta tendencia entre los consumidores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el paso de los a\u00f1os, tener tus productos (o servicios) en canales online se ha vuelto fundamental en el \u00e9xito de toda empresa que busca potenciar sus ventas. En la actualidad, la relevancia que ha cobrado el eCommerce ha sido tal, que\u00a064.5% de los mexicanos de entre 16 y 64 a\u00f1os compran una vez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[],"class_list":["post-28912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evoluci\u00f3n, tendencias y estrategias del marketing digital para el eCommerce retail - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3n, tendencias y estrategias del marketing digital para el eCommerce retail - Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"og:description\" content=\"Con el paso de los a\u00f1os, tener tus productos (o servicios) en canales online se ha vuelto fundamental en el \u00e9xito de toda empresa que busca potenciar sus ventas. En la actualidad, la relevancia que ha cobrado el eCommerce ha sido tal, que\u00a064.5% de los mexicanos de entre 16 y 64 a\u00f1os compran una vez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Observatorio Tecnol\u00f3gico de Hidalgo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/observatoriouaeh\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-25T15:48:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T21:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2023\/09\/nueva-portada-enero-19-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:site\" content=\"@OBSERVATORIOEH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#\/schema\/person\/95263d004158ffabcd98137e1d0abc1c\"},\"headline\":\"Evoluci\u00f3n, tendencias y estrategias del marketing digital para el eCommerce retail\",\"datePublished\":\"2023-09-25T15:48:59+00:00\",\"dateModified\":\"2025-10-24T21:50:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/#organization\"},\"image\":{\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/otech.uaeh.edu.mx\/noti\/wp-content\/uploads\/2023\/09\/nueva-portada-enero-19-1.jpg\",\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\",\"url\":\"https:\/\/otech.uaeh.edu.mx\/noti\/ecommerce\/evolucion-tendencias-y-estrategias-del-marketing-digital-para-el-ecommerce-retail\/\",\"name\":\"Evoluci\u00f3n, tendencias y estrategias del marketing digital para el eCommerce retail - 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