{"id":9846,"date":"2018-04-26T09:09:24","date_gmt":"2018-04-26T15:09:24","guid":{"rendered":"http:\/\/otech.uaeh.edu.mx\/noti\/?p=9846"},"modified":"2018-04-26T09:09:55","modified_gmt":"2018-04-26T15:09:55","slug":"las-busquedas-personalizadas-cada-vez-mas-exigentes","status":"publish","type":"post","link":"https:\/\/otech.uaeh.edu.mx\/noti\/ic\/las-busquedas-personalizadas-cada-vez-mas-exigentes\/","title":{"rendered":"Las b\u00fasquedas personalizadas, cada vez m\u00e1s exigentes"},"content":{"rendered":"<h4 class=\"articulo-subtitulo\">Los usuarios y clientes dejan de lado las b\u00fasquedas generalistas como \u201cviajes en pareja\u201d, que han sido sustituidas por \u201cviajes para m\u00ed\u201d o \u201cviajes que deber\u00eda hacer\u201d.<\/h4>\n<p><!--more--><\/p>\n<h4>uando exploramos el mercado, ya sea f\u00edsico o digital, no siempre tenemos un producto espec\u00edfico en mente. Muchas veces queremos encontrar ese art\u00edculo que desconocemos pero que se ajusta a nuestras necesidades. Esta exigencia ya se nota en los buscadores; seg\u00fan datos de Google, en los dos \u00faltimos a\u00f1os han aumentado un 60% las b\u00fasquedas que incluyen la frase \u201cpara m\u00ed\u201d.<\/h4>\n<h4>Pero no solo se acude a los buscadores para encontrar productos. Tambi\u00e9n se va a ellos a buscar informaci\u00f3n y consejo. Palabras como \u201cdeber\u00eda\u201d han incrementado su presencia un 65% desde 2016 en las b\u00fasquedas de Google. Preguntas que no tienen respuesta simple como \u00bfQu\u00e9 deber\u00eda comer? o \u00bfDeber\u00eda hacerme vegano? demuestran que el uso que se les da a los buscadores ha cambiado.<\/h4>\n<h4>La personalizaci\u00f3n se deja notar en el crecimiento en la inclusi\u00f3n de expresiones como \u201ccerca de m\u00ed\u201d o \u201ccerca de mi localizaci\u00f3n\u201d. El objeto de las dudas no tiene l\u00edmites, y van desde el tipo de mascota que m\u00e1s le conviene hasta d\u00f3nde ir de vacaciones o qu\u00e9 tipo de tarjeta bancaria le viene mejor.<\/h4>\n<h4>El nuevo consumidor ha dejado de acudir a la web solo a buscar respuesta. Quiere encontrar en ella sugerencias e ideas nuevas que se adaptan a su caso. La oportunidad que este cambio en las costumbres ofrece a los responsables del marketing de las empresas no se debe desaprovechar.<\/h4>\n<p>Fuente: Retina El Pais<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usuarios y clientes dejan de lado las b\u00fasquedas generalistas como \u201cviajes en pareja\u201d, que han sido sustituidas por \u201cviajes para m\u00ed\u201d o \u201cviajes que deber\u00eda hacer\u201d.<\/p>\n","protected":false},"author":1,"featured_media":9847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363],"tags":[],"class_list":["post-9846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las b\u00fasquedas personalizadas, cada vez m\u00e1s exigentes - Observatorio Tecnol\u00f3gico de Hidalgo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/otech.uaeh.edu.mx\/noti\/ic\/las-busquedas-personalizadas-cada-vez-mas-exigentes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las b\u00fasquedas personalizadas, cada vez m\u00e1s exigentes - 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